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Trending Questions

Increase your CX Value, Not Your Technology Costs

You can unify your CX and grow beyond the competition with Oracle.
Let us prove it.

Upgrade to Oracle CX

Future-Proof Your Business with Oracle Customer Experience Cloud

Why Oracle CX?
Connected Data
Connected Intelligence
Connected Experiences
Why Oracle CX

Why Oracle CX?

Too often we hear from customers about their challenges with other vendors and their rising renewal costs and complexity. Challenges like the uncertainty with non-compatible apps. Or, staying on legacy platforms despite their lack of support for today’s advanced features like AI. Or, navigating a complex mix of expensive partner applications to fill functionality gaps.

There’s a better way to have great customer experience. Oracle delivers a preintegrated CX suite that spans the entire spectrum of customer touchpoints. With Oracle CX, you can connect your data and drive insights across the customer journey. Empower your sales, marketing, service, and field service reps to connect with customers more intelligently—resulting in decreased operational costs and increased efficiencies.

Why Oracle CX Sales

Why Oracle CX Service

Why Oracle CX Field Service

Connected Data

Connected Data

Unify, sync, and augment customer data across the entire customer journey—from awareness to purchase to support to advocacy. No company has more experience using data to drive business value than Oracle. Our CX suite uses the industry’s richest dataset available. Oracle CX can append more data and apply identity resolution technology to create better customer profiles than anyone else.

Ovum report: Data Is the Fuel of Modern Customer Experience

Connected Intelligence

Connected Intelligence

Achieve a higher level of customer insight through advanced capabilities like artificial intelligence (AI), chatbots, the Internet of Things (IoT), and more. Only Oracle CX leverages practical, adaptive intelligence that’s purpose-built to drive better business results on the fly.

Research report: The Impact of Emerging Technology on CX Excellence

Connected Experiences

Connected Experiences

Power continuous and consistent omnichannel experiences across marketing, sales, service, and commerce—no matter where, when, or how a customer begins the engagement. Oracle is the only company that enables you to connect your customer experience applications with ERP, SCM, and HCM applications, enabling the transformation of your business into a customer-centric enterprise.

Take our 1-minute assessment to evaluate your CX strategy

Why Consider Upgrading to Oracle CX?

Total Cost of Ownership

Is your company seeing a high total cost of ownership?


Are you mired in never-ending integration, migration, and data management projects?


Are you experiencing functionality and innovation gaps?

Data Management and Security

Does a shared cloud infrastructure concern you with possible data pollution and downtime?


Are the add-on vendors you’ve contracted with stressing your budgets?

Artificial Intelligence

Do your current AI solutions only produce general insights that you were already aware of?

If you answered “Yes” to any of the questions, you’re probably not getting all the CX value you deserve for your investment.

Research Report: A cross-generational look at customer preferences, behaviors and expectations

In today's marketplace, the customer experience is paramount. It's also a critical indicator of whether consumers will do business with a brand again and advocate on their behalf. Download this report to gain perspective on research that explores the behaviors, preferences and expectations of 1,100+ consumers across four generations.

Oracle Value Realization Service Cloud Benchmark Paper

Review the findings around business value and benefits directly from over three dozen Oracle customers who have been live on Oracle’s Service Cloud solution for over three years. Get a glimpse into the benefit data collected, key insights and critical success factors for a successful transformation.

You're Spending Too Much on Salesforce

Explore the benefits of Oracle Sales Cloud over Salesforce CRM and see how you can cut your Salesforce subscription by up to 50 percent or more.

See What Sets Oracle CX Apart

What the Analysts Are Saying

The Forrester Wave™: Digital Experience Platforms, Q3 2019

The Forrester Wave™: Digital Experience Platforms, Q3 2019

Download the 2019 Forrester Wave for Digital Experience Platforms to see the 10 providers that matter most and how they stack up so you can make the right choice.

The Forrester Wave™: Customer Service Solutions, Q2 2019

The Forrester Wave™: Customer Service Solutions, Q2 2019

Oracle is ranked among the leaders in the Customer Service Solutions Wave. See the latest vendor rankings and customer service trends to watch.

2020 Gartner Magic Quadrant for Sales Performance Management

2020 Gartner Magic Quadrant for Sales Performance Management

See why Oracle is in the Leader's Quadrant again in the latest Gartner Magic Quadrant for Sales Performance Management.

2019 Gartner Magic Quadrant for the CRM Customer Engagement Center

2019 Gartner Magic Quadrant for the CRM Customer Engagement Center

Learn why Oracle is positioned in the leader’s quadrant in this evaluation of 14 vendors of customer service and support applications.

2019 Gartner Magic Quadrant for Multichannel Marketing Hubs

2019 Gartner Magic Quadrant for Multichannel Marketing Hubs

Learn why Gartner named Oracle a leader for its multichannel marketing hub B2B and B2C marketing orchestration.

2019 Gartner Magic Quadrant for Field Service Management

2019 Gartner Magic Quadrant for Field Service Management

Learn why Oracle achieved the highest overall position for its ability to execute in the April 2019 Magic Quadrant for Field Service Management.

Ovum Decision Matrix: Selecting a Customer Engagement Platform 2018–19

Ovum Decision Matrix: Selecting a Customer Engagement Platform 2018–19

Ovum evaluated 10 leading vendors. Find out which ones were able to deliver an integrated and credible customer engagement platform.

Take a Quick Tour of Oracle CX
Find out how your business can benefit. Take a Quick Tour of Oracle CX.
CX Successes

Oracle CX Customer Success

Mack Trucks logo

Mack Trucks Is Using Oracle CX to Improve Sales with More Targeted Marketing


Mack Trucks

VP of Marketing John Walsh explains how Mack Trucks is using the Oracle CX Cloud suite, including Oracle Marketing Cloud and Social Cloud, to amplify their brand and sell more trucks.

Panasonic logo

Oracle CX Cloud Is Central to Growth and Customer Satisfaction at Panasonic Computer Products Europe



See how Oracle CX Cloud empowers Panasonic Consumer Products Europe with simplified integrations, increased capabilities and capacity, and the ability to scale.

Vodafone logo

Intelligent Social Listening and Engagement Gives Vodafone a Holistic Customer View



Watch how Vodafone integrated social and marketing data and increased their social following by more than 80 percent.

Sportable Scoreboards logo

Oracle Applications Cloud Is Helping Sportable Scoreboards Double in Size over the Next 5 Years


Sportable Scoreboards

Find out how the company moved to Oracle after using three on-premises CRM systems: one to manage customer history records, another for product catalogs and quotes, and another for new customer leads and deals.

Hitachi Consulting logo

Oracle Versus Salesforce: Why Hitachi Consulting Chose Oracle and Achieved 97% Sales Forecast Accuracy


Hitachi Consulting

At the end of the day, we are able to slice and dice sales information much more effectively with Oracle. And that’s making us much smarter about what opportunities we should pursue.
Garth Carter, Vice President, Hitachi Consulting
Adweek's Best of Tech award
Thank you to our clients for honoring Oracle with Adweek’s Readers’ Choice awards for brand safety and ad verification, measurement and analytics and DMP.