Oracle Data Cloud

Powering Connections To Customers Through Data as a Service
Powering Connections To Customers Through Data as a Service

Actionable, insightful data plugged into your marketing drives optimal solutions. Let’s make your marketing work better.

Target, Personalize, Measure, and Win

The Power of Data-Driven Marketing

Oracle Data Cloud enables you to use consumer data to inform and measure your marketing. We do it by providing Data as a Service (DaaS) to help you connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement.

Target, Personalize, Measure, and Win
Global

Oracle Data Cloud is the largest global DaaS solution

Oracle Data Cloud is the largest global DaaS solution
Oracle Data Cloud is the largest global DaaS solution pop icon
90%

Reaches up to 90% of US online consumers with Active ID’s

Reaches up to 90% of US online consumers with Active ID’s
Reaches up to 90% of US online consumers with Active ID’s pop icon
3 billion

Access more than 3 billion global consumer profiles

Access more than 3 billion global consumer profiles
Access more than 3 billion global consumer profiles pop icon
15 million

Data sourced from more than 15 million websites and 1,500 data providers

Data sourced from more than 15 million websites and 1,500 data providers
Data sourced from more than 15 million websites and 1,500 data providers pop icon
$3 Trillion in consumer transactions
$3 Trillion

in consumer transactions.

$3 Trillion in consumer transactions pop icon

Smart Data Is the Key to Success

To target

Target

Spend your marketing budget on the right consumers. Get higher levels of targeting, greater efficiencies, and better results.


To personalize

Personalize

Your marketing can only be successful when it is relevant to customers. Ensure that the message they see resonates with their needs or desires. Create the most relevant consumer experiences by injecting first-, second-, and third-party data into your execution across digital, mobile, social, offline, and TV.


To measure

Measure

Prove the success of your initiatives. Validate your plan and show your peers that you’re getting more results for your money. With Oracle Data Cloud, you can measure the effectiveness of your campaigns and ensure that they deliver value.


In the Spotlight

IDC Customer Stories

BLOG

Oracle Data Cloud Blog

Stay up to date on the latest developments in digital marketing. Check out our blog for insights and best practices from Oracle Data Cloud experts.

Oracle Data Cloud Summit

Magazine

Oracle Data Cloud Summit

Did you miss the Oracle Data Cloud Summit this year? Not to worry, our event magazine features thought leadership and inspiration from many of the event speakers, customers and more. Learn about how data is now the cornerstone of marketing and advertising strategies across industry leading brands and organizations.

Oracle Data Cloud Blog

CUSTOMER SUCCESS

Oracle Data Cloud Customer Success Stories

Read this analyst perspective from IDC to learn how six companies used Oracle Data Cloud to connect and engage with their customers.

4 Data-Driven Marketing Takeaways from Kellogg Co.
Four Data-Driven Marketing Takeaways from Kellogg Co.
We’ve thrown this spaghetti against the wall a dozen times and it has stuck 11 times.
–Tracey Lewis, Digital and Ecommerce Analytics Lead, Kellogg Co.
Focus on Data Quality
Focus on Data Quality
The first and most important way to help buyers is to help them measure the quality of the data itself. In our opinion, the best way to do this is to connect ad and data quality to business outcomes in the form of sales lift.
–Omar Tawakol, Senior Vice President and General Manager, Oracle Data Cloud