Actionable, insightful data plugged into your marketing drives optimal solutions. Let’s make your marketing work better.
Oracle Data Cloud enables you to use consumer data to inform and measure your marketing. We do it by providing Data as a Service (DaaS) to help you connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement.
Oracle Data Cloud is the largest global DaaS solution
Reaches up to 90% of US online consumers with Active ID’s
Access more than 3 billion global consumer profiles
Data sourced from more than 15 million websites and 1,500 data providers
in consumer transactions.
Spend your marketing budget on the right consumers. Get higher levels of targeting, greater efficiencies, and better results.
Your marketing can only be successful when it is relevant to customers. Ensure that the message they see resonates with their needs or desires. Create the most relevant consumer experiences by injecting first-, second-, and third-party data into your execution across digital, mobile, social, offline, and TV.
Prove the success of your initiatives. Validate your plan and show your peers that you’re getting more results for your money. With Oracle Data Cloud, you can measure the effectiveness of your campaigns and ensure that they deliver value.
Stay up to date on the latest developments in digital marketing. Check out our blog for insights and best practices from Oracle Data Cloud experts.
Did you miss the Oracle Data Cloud Summit this year? Not to worry, our event journal features thought leadership and inspiration from many of the event speakers, customers and more. Learn about how data is now the cornerstone of marketing and advertising strategies across industry leading brands and organizations.
“We’ve thrown this spaghetti against the wall a dozen times and it has stuck 11 times.”
“The first and most important way to help buyers is to help them measure the quality of the data itself. In our opinion, the best way to do this is to connect ad and data quality to business outcomes in the form of sales lift.”