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Contextual Intelligence: The right environment can make or break your message

Deliver messages alongside relevant, high-quality, brand- appropriate media with real-time, content-level Contextual Intelligence from Oracle Data Cloud. This means improved performance and less waste across your campaigns—all within an ID-free and privacy-compliant environment.

How we can help

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Brand Safety

Brand Safety is no small challenge on the web. Maintaining consumer trust means protection from content that does not align with your brand values. Engage customers at the right moments and on safe and relevant touchpoints with speed, scale, and control—all before you bid on inventory—with Oracle’s MRC-accredited solutions for property-level ad verification.

Trend Alignment

Trends and conversations move fast in the digital age, and customers engage with content in unpredictable ways. Harness these insights to appear on relevant pages and drive incremental reach with Predicts, a dynamic Contextual Intelligence solution from Oracle Data Cloud.

Relevant Reach

Empower marketers to confidently reach consumers based on the content they’re consuming. With Oracle Contextual Intelligence, you can align with content that supports and amplifies your brand message or target competitive content, all while increasing the likelihood for conversion.

How does Oracle Contextual Intelligence work?

Oracle Contextual Intelligence uses advanced machine-learning algorithms to scan and categorize content in real time, across billions of websites, so marketers can deliver ads in effective, safe, and brand-relevant environments. We understand the unique needs of the markets we serve, which is why we offer full customization and transparency of all segments, ensuring you don’t miss out on any advertising opportunities.

In an increasingly privacy-sensitive market, Oracle Contextual Intelligence offers ID-free targeting capabilities enabling both compliance and brand suitability—at scale.

See the Results

Oracle Data Cloud Customer Stories

SBS and Zenith logo

“Predictive Targeting kept up with the conversations constantly evolving. We reached our audience in a way not possible with a static keyword or contextual strategy.”


SBS and Zenith

SBS Puts Their Campaign at the Center of Trending Consumer Conversations with Oracle’s Contextual Intelligence Solution

WWE logo

WWE was able to determine the keywords and stories trending among their fans, helping them capture new potential audiences and increase reach.



Oracle’s Contextual Intelligence Solution Leads to 351% Increase in Conversion Rates for the WWE

Vice logo

“We recognize the need to create environments that are truly brand safe. So we're now launching the first contextual brand safety solution for video, powered by Oracle Data Cloud.”



Vice and Oracle Launch the First Contextual Brand Safety Solution for Video

Volkswagen logo

VW utilized Oracle's pre-bid, page-level brand safety solution to build a comprehensive keyword list, leading to 5 percent more impressions being let through that would have otherwise been considered unsafe by a competitive technology.



Volkswagen Uses Oracle’s Contextual Intelligence Solution to Zero-In on Brand-Safe and Relevant Content