News and Opinion

Oracle CX Unity Looks Like a Real Customer Data Platform


Highlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.

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Oracle Is Named a Leader in Forrester’s Latest CRM Suites Evaluation


Oracle is top ranked in its current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.

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Oracle Launches a “CDP-Plus” for its Cloud Platforms


Oracle CX Unity provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

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How Emerging Technologies Are Changing the Retail Shopping Experience


Oracle Senior Product Strategist Bob Meixner discusses how retailers can use emerging technologies to create, optimize, and scale for immersive, customer-centric shopping experiences.

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The Future of Commerce: Customer Experience


CXOTalk’s Michael Krigsman interviews Katrina Haynes-Gosek, senior director of product management for Oracle Fusion CX Strategy, on the importance of frictionless, fast experiences in today’s retail landscape.

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Millennials Are a Powerful Buying Force in Every B2B Sales Equation


Oracle Commerce Cloud released the “Next Generation of B2B Purchasing Report 2018” and SalesTech Star explores the implications.

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TechBytes with Oracle Commerce Cloud’s Senior Product Strategist Jeri Kelley


MarTech Series talks with Jeri Kelley, senior product strategist for Oracle Commerce Cloud, to understand how B2B vendors can better leverage technology and create results-oriented product maps for their customers.

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Decoding the B2B Purchasing Puzzle in 2018


A new survey from Oracle Commerce Cloud reveals that the future of B2B purchasing hinges on how vendors can implement technology to focus on digital customer experiences.

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