News and Opinion

Oracle CX Unity Looks Like a Real Customer Data Platform

11/26/18

Highlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.

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Oracle Is Named a Leader in Forrester’s Latest CRM Suites Evaluation

11/08/18

Oracle is top ranked in its current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.

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Oracle Launches a “CDP-Plus” for its Cloud Platforms

10/22/18

Oracle CX Unity provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

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How Emerging Technologies Are Changing the Retail Shopping Experience

10/05/18

Oracle Senior Product Strategist Bob Meixner discusses how retailers can use emerging technologies to create, optimize, and scale for immersive, customer-centric shopping experiences.

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The Future of Commerce: Customer Experience

09/20/18

CXOTalk’s Michael Krigsman interviews Katrina Haynes-Gosek, senior director of product management for Oracle Fusion CX Strategy, on the importance of frictionless, fast experiences in today’s retail landscape.

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Millennials Are a Powerful Buying Force in Every B2B Sales Equation

05/31/18

Oracle Commerce Cloud released the “Next Generation of B2B Purchasing Report 2018” and SalesTech Star explores the implications.

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TechBytes with Oracle Commerce Cloud’s Senior Product Strategist Jeri Kelley

05/24/18

MarTech Series talks with Jeri Kelley, senior product strategist for Oracle Commerce Cloud, to understand how B2B vendors can better leverage technology and create results-oriented product maps for their customers.

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Decoding the B2B Purchasing Puzzle in 2018

05/04/18

A new survey from Oracle Commerce Cloud reveals that the future of B2B purchasing hinges on how vendors can implement technology to focus on digital customer experiences.

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