B2C buying behavior dictates digital customer experiences. B2B buyers now expect the same purchasing experiences at work as they have at home. Beyond marketing, ongoing success for today's business leaders depends on building a CX strategy that becomes an essential part of your business growth strategy.
The pressure’s on to deliver great customer experiences, yet businesses across B2C and B2B are plagued with CX issues from inconsistent experiences to irrelevant offers. CMOs and digital leaders are often on the front lines. As the growth engine of the business, these teams are most equipped to lead modern growth initiatives. And just like a marketer may take a growth-hacking mentality to generate demand, so too must the entire business—across sales, service, and commerce—become fast acting, agile, and invest in innovation to improve and connect customer experiences across the customer journey.
With sales attainment and overall revenue goals the new measure of CMO success, marketing leaders need to partner and collaborate with sales and service departments to make improvements throughout the entire customer life cycle.
It’s time to hit your growth goals with smarter technology. Only Oracle delivers a complete, connected CX platform to help B2Bs and B2Cs achieve growth in the most efficient and cost effective way.
Unify, sync, and augment customer data across the entire customer journey, from awareness to purchase to support to advocacy.
Achieve a higher level of customer insight through advanced capabilities like artificial intelligence, chatbots, the Internet of Things (IoT), and more.
Power continuous and consistent omnichannel experiences across marketing, sales, service, and commerce; no matter where, when, or how a customer begins the engagement.
But don’t just take our word for it. Read what leading analysts say...
“As one reference told us: No one else has the length and breadth of integration and future development dollars. I think Oracle is in this for the long haul.”—The Forrester Wave™ "Digital Experience Platforms, Q3 2017," September 2017