Target and segment your B2B database, launch engaging campaigns, read Digital Body Language, convert sales, and analyze results. Create ideal customers for higher revenue performance.
Defining the Modern Marketer: From Real to Ideal
Move beyond single channel B2C marketing campaigns. Interact in real time with 1:1 personalization across every digital channel with integrated intelligence and brand consistency.
The Rise of Marketing Orchestration
Translate campaigns into revenue with industry marketing technology and expertise. Rely on the only tailored solutions that offer campaign blueprints, best practices, and intelligent workflow.
Marketing Automation: A Cross-Industry Analysis
Plan, produce, and deliver engaging content across multiple personas and channels across the customer lifecycle. Increase engagement, lead quality, and conversion for a better bottom line.
Evaluating Content Marketing Solutions
Turn data into action with the leading marketing data management platform that connects channels, audiences, and media partners across mobile, social, and web experiences.
Data Activation: Real Results from Real Marketers
Take advantage of the first unified social platform that delivers a seamless experience across social media listening, engagement, content creation, community management, and analysis.
The Social Business Research Study: The Socially Enabled Enterprise