News and Opinion

Salestech Interviews Oracle's Fortune Alexander About Sales and the Use of Technologies


Fortune Alexander, senior director of Oracle CX Product Strategy, discusses how he sees sales roles evolving with the maturity of automation and intelligence tools, among other trends in the digital customer experience field.

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Sales Chatbots Tell a Story


The city of Albuquerque, an Oracle customer, offers an interesting and instructive story in relation to the use of chatbots—its 311 service—that has had to evolve with the city's growth.

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Oracle Launches a “CDP-Plus” for its Cloud Platforms


Oracle CX Unity provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

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Q&A: Oracle Adaptive Intelligence Strategy Pervades Apps


TechTarget interviews Melissa Boxer, vice president for Oracle Fusion Adaptive Intelligence, about Oracle’s AI apps expansion, bringing capabilities to sales applications like forecasting and next-best actions among other areas.

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You're Just a Brand--Enter Oracle Engagement Cloud


To meet rising customer expectations, Oracle developed Oracle Engagement Cloud, an integrated sales and service platform that is your nucleus for digital transformation.

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Future of Customer Experience


CXOTalk’s Michael Krigsman interviews Des Cahill, head CX evangelist at Oracle, on how companies can improve their customer experience to meet evolving consumer expectations.

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Oracle Again Named a Leader in Gartner’s 2018 Magic Quadrant for Sales Force Automation


Oracle’s focus on business transformation, encompassing both front and back office apps, sets the company’s solution apart from other vendors. Sales force automation is one of the key solutions areas that benefit from this approach.

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Oracle CX Unity Looks Like a Real Customer Data Platform


Highlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.

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Oracle Is Named a Leader in Forrester’s Latest CRM Suites Evaluation


Oracle is top ranked in the current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.

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The Cure for a Sales Leader’s Biggest Headache—The Sales Planning Process


Oracle just released a next-generation sales planning solution that helps sales execs build smarter sales plans with advanced analytics and predictive models.

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