News and Opinion

With Youth Sports Booming, a Small-Town Manufacturer Looks to Win Big

04/03/19

In this Forbes story, Sportable Scoreboards discusses their complete digital transformation to win a larger share of the burgeoning youth sports market.

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Oracle Takes Next Steps Toward the Customer Data Platform

04/01/19

Oracle CX Unity is designed to provide enterprises with data-driven contextual insight on the customer.

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Five Ways to Deliver Customer Amazement in a Modern CX World

03/31/19

Industry influencer Shep Hyken outlines how automation, chatbots, and AI help deliver an exceptional customer experience.

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CRM Playaz at Modern Customer Experience Conference

03/26/2019

CRM Playaz Brent Leary and Paul Greenberg sit down with Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, to discuss Oracle’s approach to delivering a CX platform to customers and the role Oracle CX Unity plays in delivering customer insights.

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Oracle Talks CX Experience at Modern Customer Experience Conference

03/25/19

ZDNet’s Michael Krigsman outlines Oracle’s approach to customer experience, emphasizing real-time, personalized CX, which requires data, personalized content, and more.

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Oracle Digital Assistant Unifies Use of Enterprise Chatbots

03/25/19

Oracle Digital Assistant allows users to create digital assistants with multiple chatbots that are capable of handling different tasks to increase worker productivity.

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Why Sportable Scoreboards Moved to Cloud ERP, and What They’ve Learned About Change

03/21/19

diginomica’s John Reed interviewed Oracle customer experience customer, Sportable Scoreboards, about their manufacturing business and why a move to Oracle Cloud Applications was key to their growth.

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Oracle Updates CX and Marketing Cloud, Unveils Service Logistics Cloud

03/20/19

Oracle announced sales-oriented updates for Oracle Customer Experience Cloud, updates for Oracle Marketing Cloud, the introduction of Oracle Service Logistics Cloud, and an integration between Oracle CX and Slack.

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Oracle Updates Cloud Applications as SaaS Sales Builds Momentum

03/19/19

Oracle Customer Experience Cloud is getting a series of AI and data science innovations for sales, which include integrations with Oracle acquisition DataFox.

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Oracle Adds More AI Features to Its Suite of Sales Tools

03/19/19

TechCrunch reports on how Oracle is using AI to increase efficiency in sales and marketing while taking advantage of the data in the process.

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The “C” in Customer Experience (CX) Means Consistency

03/12/19

Every customer experience is unique and depends on multiple factors. However, all CX professionals agree that to build genuine customer relationships, CX must be consistent.

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CRM Watchlist 2019: And the Winners Are…

02/11/19

Oracle Customer Experience was named a winner in Paul Greenberg’s CRM Watchlist 2019, highlighting Oracle’s focus on the Experience Economy.

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TechBytes with Oracle’s Fortuné Alexander, Discussing Automation, AI, and More

02/19/19

Fortuné Alexander discusses the impact of automation and intelligence tools, how to achieve “sales mastery,” and the role of emerging technology in sales.

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Electronics Company Chooses Integrated CRM for All CX Needs

01/24/19

Schenck Process, a growing global industrial engineering and tech company, decided to invest in Oracle Customer Experience Cloud products (instead of Salesforce) to integrate its CRM functionality and better focus on the customer experience.

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Customer Platform Helps Panasonic Crush Europe’s Rugged Device Sector

01/23/19

With a common platform, Panasonic can align its marketing, sales, and service teams to close more net new business and proactively uncover sales opportunities.

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NRF 2019: Retailers Harness Data to Better Personalize Customer Experience

01/15/19

Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, discusses why, when choosing a technology infrastructure, businesses should carefully weigh the appropriate data mix needed to meet their goals.

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What’s the Next Big Thing in CX?

01/08/19

As emerging disruptive technologies like IoT, robotic automation, AI, and more are poised to change the way businesses and consumers interact, today’s CX environment continues to evolve thanks to the introduction of new ways for companies to engage their target market.

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Salestech Interviews Oracle's Fortuné Alexander About Sales and the Use of Technologies

12/12/18

Oracle’s Fortuné Alexander, senior director of CX product strategy, discusses how the sales role is evolving with the maturity of automation and intelligence tools and what CX professionals can do to close the gap between sales and marketing.

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Sales Chatbots Tell a Story

12/11/18

The city of Albuquerque, an Oracle customer, offers an interesting and instructive story in relation to the use of chatbots—its 311 service—that has had to evolve with the city's growth.

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Oracle Launches a “CDP-Plus” for its Cloud Platforms

10/22/18

Oracle CX Unity provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

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Q&A: Oracle Adaptive Intelligence Strategy Pervades Apps

09/28/18

TechTarget interviews Melissa Boxer, vice president for Oracle Fusion Adaptive Intelligence, about Oracle’s AI apps expansion, bringing capabilities to sales applications like forecasting and next-best actions among other areas.

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You're Just a Brand--Enter Oracle Engagement Cloud

09/12/18

To meet rising customer expectations, Oracle developed Oracle Engagement Cloud, an integrated sales and service platform that is your nucleus for digital transformation.

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Future of Customer Experience

09/06/18

CXOTalk’s Michael Krigsman interviews Des Cahill, head CX evangelist at Oracle, on how companies can improve their customer experience to meet evolving consumer expectations.

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Oracle Again Named a Leader in Gartner’s 2018 Magic Quadrant for Sales Force Automation

08/13/18

Oracle’s focus on business transformation, encompassing both front and back office apps, sets the company’s solution apart from other vendors. Sales force automation is one of the key solutions areas that benefit from this approach.

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Oracle CX Unity Looks Like a Real Customer Data Platform

11/26/18

Highlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.

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Oracle Is Named a Leader in Forrester’s Latest CRM Suites Evaluation

11/08/18

Oracle is top ranked in the current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.

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The Cure for a Sales Leader’s Biggest Headache—The Sales Planning Process

10/22/18

Oracle just released a next-generation sales planning solution that helps sales execs build smarter sales plans with advanced analytics and predictive models.

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