News and Opinion

Electronics Company Chooses Integrated CRM for All CX Needs


Schenck Process, a growing global industrial engineering and tech company, decided to invest in Oracle Customer Experience Cloud products (instead of Salesforce) to integrate its CRM functionality and better focus on the customer experience.

Learn more

Customer Platform Helps Panasonic Crush Europe’s Rugged Device Sector


With a common platform, Panasonic can align its marketing, sales, and service teams to close more net new business and proactively uncover sales opportunities.

Learn more

NRF 2019: Retailers Harness Data to Better Personalize Customer Experience


Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, discusses why, when choosing a technology infrastructure, businesses should carefully weigh the appropriate data mix needed to meet their goals.

Learn more

What’s the Next Big Thing in CX?


As emerging disruptive technologies like IoT, robotic automation, AI, and more are poised to change the way businesses and consumers interact, today’s CX environment continues to evolve thanks to the introduction of new ways for companies to engage their target market.

Learn more

Salestech Interviews Oracle's Fortuné Alexander About Sales and the Use of Technologies


Oracle’s Fortuné Alexander, senior director of CX product strategy, discusses how the sales role is evolving with the maturity of automation and intelligence tools and what CX professionals can do to close the gap between sales and marketing.

Learn more

Sales Chatbots Tell a Story


The city of Albuquerque, an Oracle customer, offers an interesting and instructive story in relation to the use of chatbots—its 311 service—that has had to evolve with the city's growth.

Learn more

Oracle Launches a “CDP-Plus” for its Cloud Platforms


Oracle CX Unity provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

Learn more

Q&A: Oracle Adaptive Intelligence Strategy Pervades Apps


TechTarget interviews Melissa Boxer, vice president for Oracle Fusion Adaptive Intelligence, about Oracle’s AI apps expansion, bringing capabilities to sales applications like forecasting and next-best actions among other areas.

Learn more

You're Just a Brand--Enter Oracle Engagement Cloud


To meet rising customer expectations, Oracle developed Oracle Engagement Cloud, an integrated sales and service platform that is your nucleus for digital transformation.

Learn more

Future of Customer Experience


CXOTalk’s Michael Krigsman interviews Des Cahill, head CX evangelist at Oracle, on how companies can improve their customer experience to meet evolving consumer expectations.

Learn more

Oracle Again Named a Leader in Gartner’s 2018 Magic Quadrant for Sales Force Automation


Oracle’s focus on business transformation, encompassing both front and back office apps, sets the company’s solution apart from other vendors. Sales force automation is one of the key solutions areas that benefit from this approach.

Learn more

Oracle CX Unity Looks Like a Real Customer Data Platform


Highlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.

Learn more

Oracle Is Named a Leader in Forrester’s Latest CRM Suites Evaluation


Oracle is top ranked in the current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.

Learn more

The Cure for a Sales Leader’s Biggest Headache—The Sales Planning Process


Oracle just released a next-generation sales planning solution that helps sales execs build smarter sales plans with advanced analytics and predictive models.

Learn more