News and Opinion

Oracle CX Unity Looks Like a Real Customer Data Platform


Highlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.

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Oracle Is Named a Leader in Forrester’s Latest CRM Suites Evaluation


Oracle is top ranked in its current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.

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Oracle Launches a “CDP-Plus” for Its Cloud Platforms


Oracle CX Unity provides the first single customer profile across the company???s platforms, plus adds intelligence for utilizing the data.

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City of Albuquerque Hires Alexa to Help with Service Requests from Residents


ZDNet interviews the City of Albuquerque, an Oracle Service Cloud customer, on their award-winning and innovative approach of integrating Alexa into their 311 Contact Center strategy.

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Empowering the Next Generation of Field Service Technicians with Augmented Reality


Oracle Senior Product Manager John Ranalli discusses how augmented reality will soon play an important role in training the next generation of tech-savvy field technicians.

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Future of Customer Experience


CXOTalk’s Michael Krigsman interviews Des Cahill, head CX evangelist at Oracle, on how companies can improve their customer experience to meet evolving consumer expectations.

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Worldwide Customer Service Takes Cultural Sensitivity


destinationCRM interviews Oracle’s Daniel Foppen, senior principal product manager, Fusion CX Strategy. He advises global companies to adopt an integrated and agile customer service platform. The results include various business benefits and consistent customer experiences.

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Albuquerque Amazon Alexa Skill Takes Heat Off Call Center


The City of Albuquerque, an Oracle Service Cloud customer, aims to improve citizen services and reduce call center volumes by integrating Alexa into its service strategy.

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Fanatics Aims to Speed Up its Customer Service Response Time


Fanatics, a sporting goods etailer, expands its use of Oracle CX products to improve contact center efficiencies.

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