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Oracle Responsys: Personalize At Scale
Through a single platform, marketing organizations can manage and orchestrate all interactions with your customers across email, mobile, social, display, and the web. CMOs across all industries will be equipped with the ability to drive exceptional customer experiences across all marketing interactions and throughout the customer’s lifecycle.
One Platform to Orchestrate Consumer Experiences and Messaging
Make data from disparate sources useful, create precisely targeted audiences, and then empower customers to determine their own next experience by interacting with them in near real-time. Oracle Responsys empowers marketing teams with the tools to deliver the relevant, engaging experiences their customers demand across devices, channels, and lifecycles.
Orchestration Canvas
- Eliminate Siloed Marketing Execution: One canvas, every channel, every team.
- Avoid the Journey to Nowhere: Programs rapidly adapt to actual behavior, not desired behavior.
- Increase Customer Lifetime Value: Create consistently individualized cross-channel experiences that build loyalty.
Audience Designer
- Orchestrated Audiences: Orchestrate audiences as well as cross channel journeys through the intuitive program canvas.
- Total Profile Segmentation: Create detailed segments using customer preferences, demographics and cross channel behavioral data.
Display Your Way
- Modern Marketing: Customers depend on our leadership to move modern marketing forward.
- Decades of Leadership: Oracle has been a leader since the inception of the Magic Quadrant.
- Leader in Gartner’s Magic Quadrant for Digital Marketing Hubs: Oracle is a leader in providing marketers with the tools needed to orchestrate and optimize multi-channel campaigns.
Create Cross-Channel Customer Experiences
How does Oracle Cross-Channel Orchestration help digital marketers manage cross-channel experiences?
Oracle helps marketers design cross-channel customer experiences that are personalized and sophisticated. With one powerful yet easy to use platform, Oracle brings deeply integrated, best-in-class technologies and industry-leading insights together to help marketers realize their goals.
What makes Cross-Channel Orchestration different than the other platforms?
Oracle delivers innovative features that matter to marketers, is supported by unparalleled infrastructure, and provides unique solutions that yield incredible—and incredibly achievable—results.
Marketing Cloud Customer Stories
Canon Personalized Customer Conversations with Oracle
Lenovo SMB Marketing Leader Creates a New Business Initiative
Oracle Responsys Delivers Winning Formula for Animation Software PowToon
Oracle Responsys A/B testing capabilities make our content optimization seamless. We increased efficiency by applying an automated messaging approach that was triggered by ongoing user behavior, instead of using recurring broadcast campaigns.—Ofir Platner, Head of Online Marketing Operations & Analytics, PowToon
Telstra Makes Meaningful Connections for Deeper Customer Relationships
Our newly redesigned customer e-newsletter is a valuable channel to help us serve and know our customers better than anyone else.—Wilhelm De Salvo, Senior Digital Channels Specialist, Telstra
Resources
Explore the research, stories, tools and more to help you understand the power of moving to and using Oracle Marketing Cloud products in organizations of any size.