Sign In Account
Oracle Account

Account

Help

Sign Out
Oracle Account

Manage your account and access personalized content. Sign up for an Oracle Account

Sign in to my Account

Sign in to Cloud

Access your cloud dashboard, manage orders, and more. Sign up for a free trial

Sign in to Cloud
Country/Region
Contact

Oracle Insight for Customer Centricity

Oracle Insight for Marketing, Sales, Service

Deliver Exceptional Experiences

Improve Customer Segmentation

Why Should You Replace Customer Segmentation with Machine Learning?

Machine learning algorithms are far more effective than segmenting customers to personalize the customer experience. With machine learning, each customer is their own segment, defined by as many criteria as you like. Are machine learning algorithms far more effective to personalize the customer experience?

Article: Why Should You Replace Customer Segmentation with Machine Learning?

Digital Leads

How are you taking advantage of digital channels for lead generation and maturation?

New digital technologies have changed the game when it comes to generating leads. Capture better leads and grow your pipeline with modern sales tools. Optimize your sales organization for growth.

Article: The Future of B2B Lead Generation

Improve Field Service

Can your field service technicians collaborate, share data, cross-sell, and up-sell—in real time?

Take your field service organization to the next level. Move to the cloud to empower them with modern tools and industry-specific capabilities. Transform this critical area of your business.