13 Influential Marketing Technology Leaders

02/21/20

Des Cahill, VP and CX evangelist for Oracle CX Cloud, is one of the 13 respected leaders who have made noteworthy contributions to the marketing technology industry.

Our Top Five B2B Marketing Stories of 2020

02/20/20

Chief Marketer highlights the top five B2B marketing stories of the year so far, including an interview with Des Cahill, VP and CX evangelist for Oracle CX Cloud, who discusses the changing customer experience trends for marketers in 2020.

CRM Watchlist 2020: And the Winners Are...

02/11/20

Paul Greenberg named Oracle a winner in his 2020 CRM Watchlist, citing how the company builds out technologies that foster consumable experiences, and how Oracle focuses on user experience is a matter of culture

Q&A with Des Cahill, Head CX Evangelist at Oracle

02/03/20

ClickZ sat down with Des Cahill, head CX evangelist at Oracle, to discuss his biggest challenges at Oracle so far, including his predictions for the martech space in 2020, and how brands can improve their CX offerings.

How Oracle’s Rob Tarkoff Will Win the Next Stage of Data and Ad Tech

01/22/20

AdExchanger recently interviewed Rob Tarkoff, EVP of Oracle CX and Oracle Data Cloud. Tarkoff offered his thoughts on customer experience, customer data platforms (CDPs), vertical trends, and more.

Blue Nile Sparkles with Oracle

01/10/20

Leading online diamond jeweler Blue Nile is rolling out Oracle Customer Experience (CX) and Enterprise Performance Management (EPM) Cloud solutions to increase the precision of its marketing tactics while driving more accurate and agile financial and operational planning across the entire organization.

What Role Does Data Play in Customer Experience?

01/06/20

Rob Tarkoff, EVP of Oracle CX and Oracle Data Cloud, describes how first- and third-party data are foundational to CX, and the ability to tie everything together across the customer journey.

5 Ways Manufacturers Will Win Over Digital B2B Buyers

12/18/19

As B2B buyers demand more digital purchasing options and related customer service, manufacturers should deploy five effective methods to win them over as loyal customers, according to Oracle’s Jeri Kelley.

Holiday Shopping and Beyond: For 2019, Expect the Unexpected

12/10/19

Bob Meixner, director of product strategy for Oracle CX commerce, details the five biggest shopping trends that will dominate the holiday season and beyond.

Oracle Launches CX Unity to Unify Advertising and Marketing Worlds

12/04/19

With new updates to Oracle’s enterprise-class customer data management platform, customer data from marketing and advertising systems will be integrated into Oracle CX Unity to deliver more tailored customer experiences.

Report: Only 11% of Brands Use Customer Data Effectively

11/19/19

According to a recent research report by Forrester Consulting that was commissioned by Oracle, brands are struggling to create unified views of their customers. But companies that leverage unified customer profiles effectively are more likely to experience revenue growth, increased profitability, and higher customer lifetime values.

A Study by Forrester Consulting and Commissioned by Oracle Finds, Brands Are Struggling to Create a Unified View of Customers

11/19/19

Forrester's recent independent study highlights the challenges of bringing together different data types to create a unified customer profile. But in spite of those challenges, the brands that can effectively leverage unified customer profiles are twice as likely to experience revenue growth, increased profitability, and higher customer lifetime values.

Oracle Launches New B2B Sales Solution, New CDM for Oracle Service Cloud

11/14/19

Oracle recently launched two new CX solutions designed for a new generation of digital sellers. The digital sales solution and its customer data management (CDM) platform for Oracle Service Cloud will help sales representatives better recognize and qualify good opportunities, and quickly move on from less-likely leads.

What Is Customer Experience (and Why You Should Care)

10/21/19

Des Cahill, vice president and head CX evangelist of Oracle CX Cloud and CxOTalk's Michael Krigsman discuss why this topic is important, the challenges in making customers happy, and what brands can do about it.

Oracle Uses AI to Improve Complex Case Management Software

10/17/19

Complicated, years-long cases are common in health and human services. To help government organizations manage them more effectively, Oracle introduced new functionality to its CX for Public Sector platform.

Customer Relationships: One Size Doesn't Fit All

10/17/19

Oracle EVP of CX and Data Cloud Rob Tarkoff discusses recent consumer research that shows that brands aren't always meeting their customers' expectations, despite the tools and resources at hand.

Oracle Buys CrowdTwist to Help its CX Customers Boost Customer Loyalty

10/02/19

Oracle purchased CrowdTwist Inc., the leading cloud-native customer loyalty solution. Oracle plans to enhance its Customer Experience Cloud by integrating CrowdTwist with Oracle's Responsys, Eloqua, and CX Unity platforms. The integration will make it easier to tailor its CX portfolio for specific customer's needs.

Oracle and Deloitte Help Brands Realize the Potential of CDPs

09/30/19

Oracle and Deloitte announced a collaboration to help brands combine data and decision-making to deliver more personalized and contextual experiences across the customer journey.

Pictures at an Oracle Exhibition: OpenWorld 2019

09/30/19

According to ZDN contributer Paul Greenberg, 'Oracle OpenWorld was a stunning confirmation that Oracle is undergoing what is best characterized as a contemporary Renaissance.'

With Customers, One Size Doesn't Fit All

09/26/19

According to a consumer research report by CustomerBliss Founder and President Jeanne Bliss and Oracle CX, the journey a customer takes with a brand has never been more personal and subjective than it is now—and the intergenerational expectations have never been more diverse.

Oracle Named a Leader Again in 2019 Gartner Magic Quadrant for Digital Commerce

09/26/19

Here's why Oracle was named a leader in Gartner's 2019 Digital Commerce Magic Quadrant for the 10th consecutive evaluation.

Embracing the Experience Economy: Exclusive Q&A with Oracle's Rob Tarkoff and Michael Krigsman of CxOTalk

09/23/19

CX industry analyst and CxOTalk podcast host Michael Krigsman interviewed Rob Tarkoff, EVP and GM of Oracle CX and Data Cloud, to explore the experience economy and understand how organizations can thrive in it.

CDP Market Heats Up with New Capabilities from Oracle CX

09/19/19

Along with the new enhancements to its customer data platform, Oracle has announced the first customers for CX Unity, which builds on the data and marketing products the company has developed and acquired over the past eight years.

Oracle OpenWorld 2019: Customer Experience Shifts Up a Gear at Ferrari

09/18/19

A new CRM tool, based on Oracle CX, is helping the Italian supercar company and its dealerships stay in touch with high-profile, high-net-worth customers worldwide.

Oracle Announces CX Cloud Updates at Oracle OpenWorld 2019

09/17/19

Oracle announces the latest updates to CX Cloud, including digital assistants for sales, customer service, and marketing, data-enriched B2B sales capabilities, and industry-specific solutions for telecom and media, financial services, and the public sector.

The State of Customer Experience: 3 Important Stats You Need to Know

08/30/19

Jeanne Bliss, president of CustomerBliss and CX pioneer, discusses her new research study with Oracle that examines cross-generational customer preferences, behaviors, and expectations.

3 Things Generation Z Wants from Their Shopping Experiences

08/29/19

Gen Z might be the youngest group of consumers, but they're also the generation that's paying the most attention to their customer experience says recent research conducted by Oracle in partnership with Jeanne Bliss of CustomerBliss. Find out what's driving these young consumers.

Why Don't Marketers Give Consumers What They Want?

08/19/19

Companies can deliver personalized customer marketing across all channels, but not all marketers are making it a priority. This Forbes piece explores this topic and the CommerceNext and Oracle-sponsored research that supports it.

Jeanne Bliss of CustomerBLISS: Delivering Great Customer Experiences Starts with Showing Them Real Respect

08/09/19

Brent Leary and Jeanne Bliss discuss the findings of a recent Oracle CX research report that surveyed 1,100+ consumers across four generations in the United States.

Oracle: What's Old Is New Again for B2B Customer Experience

08/06/19

Oracle CX EVP, Rob Tarkoff, talks about the roots of modern B2B CX efforts, and how commerce and payments will evolve in 2020 and beyond.

Consumers Have Little Patience for Brands

08/05/19

This Yahoo! Finance story highlights recent Oracle CX research that shows how consumers are shunning retailers and brands that don't meet their expectations.

3 Ways the Experience Economy Is Fundamentally Changing CX

08/02/19

In a video interview by CXOTalk, Michael Krigsman discusses the unique challenges facing companies today with Rob Tarkoff, executive vice president and general manager of the Oracle Customer Experience Cloud group.

From Gen Z to Boomers, 82% of Consumers Have Been Disappointed by Brands

07/31/19

A recent consumer research study conducted in partnership with customer experience expert Jeanne Bliss reveals three ways that CX is vital to a brand and how consumers of all ages are responding.

How Brands Can Regain Consumer Trust

07/31/19

According to research from Oracle, customers are turning their backs on traditional business models and demanding higher standards from brands.

Study: This Is Who Consumers Trust Most for Shopping Recommendations

07/30/19

Despite their high profile, influencers and bloggers are among the least-trusted sources of shopping recommendations. So are tech-related sources such as Alexa. New research from Oracle and customer experience expert Jeanne Bliss reveals the intricacies of consumer trust.

Creating Personalized Experiences Is the Secret to Growing Your Loyalty Base

07/11/19

As customers expect more and more personalized experiences, marketers must embrace platforms that provide unified solutions to creating relevant and meaningful engagements to drive revenue and build brand loyalty.

Boosting Customer Satisfaction Through Predictive Service

06/24/19

Rob Tarkoff, executive vice president and general manager of Oracle Customer Experience Cloud and Oracle Data Cloud, discusses the evolving role of customer service and the essential role it plays in today’s experience economy.

Oracle Joins Forces with Accenture and Capgemini to Rethink the Customer Data Platform Market

06/19/19

Oracle is collaborating with Accenture and Capgemini to help companies better navigate the customer data platform market by offering more advanced digital marketing and customer experiences across the entire customer journey.

Survey Says Connected Devices Will Best Predict What Customers Are Likely to Buy

06/18/19

A recent survey commissioned by Oracle and ESG Research examines how emerging technologies such as the Internet of things, artificial intelligence, digital assistants, and augmented reality will affect customer loyalty and brand performance within the next five years.

Oracle’s CX Strategy Points Towards Real-Time Responses

05/09/19

As data increasingly becomes key to an effective CX implementation, Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, points to the technology Oracle is focusing on to win over corporate customers.

Have You Joined the Experience Economy? Consider These 4 Tenets

04/15/19

At Modern Customer Experience in Las Vegas, Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, discusses the four tenets of the experience economy.

With Youth Sports Booming, a Small-Town Manufacturer Looks to Win Big

04/03/19

In this Forbes story, Sportable Scoreboards discusses their complete digital transformation to win a larger share of the burgeoning youth sports market.

Oracle Takes Next Steps Toward the Customer Data Platform

04/01/19

Oracle CX Unity is designed to provide enterprises with data-driven contextual insight on the customer.

Five Ways to Deliver Customer Amazement in a Modern CX World

03/31/19

Oracle CX Unity is designed to provide enterprises with data-driven contextual insight on the customer.

CRM Playaz at Modern Customer Experience Conference

03/26/19

CRM Playaz Brent Leary and Paul Greenberg sit down with Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, to discuss Oracle’s approach to delivering a CX platform to customers and the role Oracle CX Unity plays in delivering customer insights.

Oracle Talks CX Experience at Modern Customer Experience Conference

03/25/19

ZDNet’s Michael Krigsman outlines Oracle’s approach to customer experience, emphasizing real-time, personalized CX, which requires data, personalized content, and more.

Oracle Digital Assistant Unifies Use of Enterprise Chatbots

03/25/19

Oracle Digital Assistant allows users to create digital assistants with multiple chatbots that are capable of handling different tasks to increase worker productivity.

Why Sportable Scoreboards Moved to Cloud ERP, and What They’ve Learned About Change

03/21/19

diginomica’s John Reed interviewed Oracle customer experience customer, Sportable Scoreboards, about their manufacturing business and why a move to Oracle Cloud Applications was key to their growth.

The “C” in Customer Experience (CX) Means Consistency

03/12/19

Every customer experience is unique and depends on multiple factors. However, all CX professionals agree that to build genuine customer relationships, CX must be consistent.

CRM Watchlist 2019: And the Winners Are...

02/11/19

Oracle Customer Experience was named a winner in Paul Greenberg’s CRM Watchlist 2019, highlighting Oracle’s focus on the Experience Economy.

Analysis: Retailers Get Personal with Loyalty

02/14/19

Chain Store Age highlight’s Oracle’s 2019 predictions for loyalty, which will center around the importance of personalization among retail experiences.

3 Customer Loyalty Trends for 2019

02/13/19

Experts weigh in on Oracle’s 2019 Loyalty Predictions Report, sighting trends such as rewarding customer advocacy, a break from traditional programs, and Wi-Fi as a loyalty channel.

3 Surprising Retail Trends That Emerged from NRF’s Big Sky

01/23/19

ADWEEK interviewed Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, who emphasized that personalization and customer experience are still key, while the hype around voice commerce is only rising.

NRF 2019: What’s the Most Impactful Technology in Retail in 2019?

01/15/19

BizTech Magazine spoke with Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, who noted that smart speakers and the rise of conversational commerce is the most impactful retail technology she expects to see in 2019.

Seen and Heard: National Retail Federation Big Show 2019

01/15/19

At NRF 2019, Oracle’s Bob Meixner, director of outbound product management for Fusion CX strategy, asserts that younger employees, accustomed to certain levels of technology, will be unlikely to stay with an organization utilizing outdated tools.

Oracle Commerce Cloud Solution Adopted by Things Remembered

01/11/19

Retailer Things Remembered recently selected Oracle Commerce Cloud to improve its business and bolster customer engagement with an enhanced online and in-store experience.

Laura Ashley Streamlines Omnichannel Customization

01/11/19

With franchisees in 29 territories internationally, Laura Ashley is leveraging Oracle Commerce Cloud to enable customers around the globe to create and purchase made-to-order products online.

What’s the Next Big Thing in CX?

01/08/19

As emerging disruptive technologies like IoT, robotic automation, AI, and more are poised to change the way businesses and consumers interact, today’s CX environment continues to evolve thanks to the introduction of new ways for companies to engage their target market.

Subscription Services Are Coming to an Industry Near You

12/04/18

The business opportunity to build recurring customer relationships and predictable revenue streams via a subscription-based model is tremendous but challenging. Shifting from selling one-off products to selling products as subscriptions present vast opportunities for companies if they can address the pricing, billing, monitoring, revenue management, and other “monetization” systems that support such complex selling models.

Oracle CX Unity Looks Like a Real Customer Data Platform

11/26/18

Highlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.

Oracle Is Named a Leader in Forrester’s Latest CRM Suites Evaluation

11/08/18

Oracle is top ranked in its current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.

Oracle Launches a “CDP-Plus” for its Cloud Platforms

10/22/18

Oracle CX Unity provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

How Emerging Technologies Are Changing the Retail Shopping Experience

10/05/18

Oracle Senior Product Strategist Bob Meixner discusses how retailers can use emerging technologies to create, optimize, and scale for immersive, customer-centric shopping experiences.

The Future of Commerce: Customer Experience

09/20/18

CXOTalk’s Michael Krigsman interviews Katrina Haynes-Gosek, senior director of product management for Oracle Fusion CX Strategy, on the importance of frictionless, fast experiences in today’s retail landscape.

Millennials Are a Powerful Buying Force in Every B2B Sales Equation

05/31/18

Oracle Commerce Cloud released the “Next Generation of B2B Purchasing Report 2018” and SalesTech Star explores the implications.

TechBytes with Oracle Commerce Cloud’s Senior Product Strategist Jeri Kelley

05/24/18

MarTech Series talks with Jeri Kelley, senior product strategist for Oracle Commerce Cloud, to understand how B2B vendors can better leverage technology and create results-oriented product maps for their customers.

Decoding the B2B Purchasing Puzzle in 2018

05/04/18

A new survey from Oracle Commerce Cloud reveals that the future of B2B purchasing hinges on how vendors can implement technology to focus on digital customer experiences.