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Marketing to Businesses

Cross-Channel Marketing

Marketing to Businesses

Plan and execute automated marketing campaigns with Oracle Eloqua

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua,  enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile.  With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers’ Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing‘s ROI.
Unify Data
While 89% of marketing leaders believe they must provide a world-class customer experience to differentiate their products and services in the digital age, only 20% believe they’ve had success in delivering on the promise. The main thing preventing their success is that today marketers cannot wrap their arms around the vast amount of customer and marketing data needed to provide a true 1:1 customer experience. 
Send Relevant Messaging Across Channels
With marketing teams’ fragmented approach to data, content, social and cross-channel engagement, it is no surprise that this broken experience is passed onto our customers. About 78% of customers don’t receive a consistent experience across channels and up to 94% of customers have discontinued communication with a company due to irrelevant messaging.  

Because it is part of the Oracle Marketing Cloud, it is possible for marketers to seamlessly integrate their Cross-Channel Marketing with an entire suite of comprehensive solutions to better unify customer data, engage audiences, and measure the success of marketing efforts.

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process.


Want to Learn More About Marketing Automation?

Are you considering marketing automation? Well, you should be! If you're not investing your budget in modern marketing tools that deliver ROI like marketing automation, at least do yourself a favor and see how it works. Check out this interactive video experience to create your own marketing adventure, and learn a thing or two along the way!


Digital Body Language

  • View online prospect behavior stored in a unique Customer Profile to better understand your individual audience members and how they engage with your brand
  • Track how prospects and customers respond to emails, web pages, forms, and campaigns
  • Monitor downloads, web events, and video interactions

Audience Segmentation

  • Target your prospects with the right messaging at the appropriate time in their buyer’s journey
  • Create audience based on demographic data, account data, and behavioral data 
  • Campaign Creation and Execution- Plan and execute campaigns on Oracle’s Cross-Channel Marketing’s Campaign Canvas with simple drag and drop interface 
  • Orchestrate how the system should automate responses based on audience engagement, freeing up the marketing organization’s time to focus on more strategic efforts

Lead Scoring and Lead Nurturing

  • Align the Sales and Marketing teams to develop a lead scoring and nurturing strategy to drive conversion rates
  • Utilize a two dimensional lead score that factors in both profile data and engagement level 
  • Ensure that high value leads are passed along to sales while other leads are continued to be nurtured by the marketing organization

Campaign Analysis

  • Prove the value of marketing efforts through B2B Cross-Channel Solution’s analytics
  • Analyze dozens of pre-built dashboards 
  • Benchmark yourself against your peers
  • Investigate campaign results in real time in order to make continuous improvements



How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, and CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

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Why You Need To Be A Modern Marketer: The Business Impact of Marketing Maturity in the Age of the Consumer

With technology expanding rapidly, marketers must refine and evolve their marketing practices to better understand and serve customers.

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The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Forrester’s 75-criteria evaluation of lead-to-revenue automation platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings.