Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process.
DownloadRead this SiriusView of B2B marketing automation platforms to see vendor comparisons, differentiators across use cases, solution challenges, and other key evaluation criteria.
DownloadMake an effective marketing automation pitch to your CEO, CFO, and CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.
DownloadLead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.
DownloadBuyers are more educated and have greater leverage in the negotiation process. Modern Marketers are adapting marketing and sales processes to the Digital Body Language of prospects.
DownloadGartner, Inc. has named Oracle as a Leader in its 2016 “Magic Quadrant for Digital Marketing Hubs.” Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.
DownloadRead about cooking up Modern Marketing success in sales and marketing alignment, kitchen prep, shared experience, lead lifecycle campaigns, lead nurturing, and customer lifecycle.
DownloadThe customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing, you ask?
DownloadGartner, Inc. has named Oracle (Eloqua) as a Leader in its “Magic Quadrant for CRM Lead Management.” 4 August, 2015
DownloadWith technology expanding rapidly, marketers must refine and evolve their marketing practices to better understand and serve customers.
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