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Marketing to Businesses

Cross-Channel Marketing

Marketing to Businesses

Plan and execute automated marketing campaigns with Oracle Eloqua

Oracle’s B2B Cross-Channel Marketing solution, Oracle Eloqua,  enables marketers to plan and execute automated marketing campaigns while delivering a personalized customer experience for their prospects. These campaigns scale for audiences across all channels including email, display search, video advertising, and mobile.  With integrated lead management and easy campaign creation, the solution helps marketers engage the right audience at the right time in their buyers journey. By gaining real-time insight through customers’ Digital Body Language, sales teams can close more deals at a faster rate increasing Marketing‘s ROI.
Unify Data
While 89% of marketing leaders believe they must provide a world-class customer experience to differentiate their products and services in the digital age, only 20% believe they’ve had success in delivering on the promise. The main thing preventing their success is that today marketers cannot wrap their arms around the vast amount of customer and marketing data needed to provide a true 1:1 customer experience. 
Send Relevant Messaging Across Channels
With marketing teams’ fragmented approach to data, content, social and cross-channel engagement, it is no surprise that this broken experience is passed onto our customers. About 78% of customers don’t receive a consistent experience across channels and up to 94% of customers have discontinued communication with a company due to irrelevant messaging.  

Because it is part of the Oracle Marketing Cloud, it is possible for marketers to seamlessly integrate their Cross-Channel Marketing with an entire suite of comprehensive solutions to better unify customer data, engage audiences, and measure the success of marketing efforts.

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process.


Want to Learn More About Marketing Automation?

Are you considering marketing automation? Well, you should be! If you're not investing your budget in modern marketing tools that deliver ROI like marketing automation, at least do yourself a favor and see how it works. Check out this interactive video experience to create your own marketing adventure, and learn a thing or two along the way!

What's New

Centralized Template Management

Brand integrity and control is critical to the Modern Marketer. With a new fluid approach to managing template capabilities, users can preserve their brand, layout, and access control—all while uploading and editing custom templates. 

Oracle Marketing Cloud’s B2B centralized template management enables users to create assets with defined editable sections and maintain a tight control over what areas can be modified. New auto-formatting of uploaded or edited sources puts the marketer at ease when reviewing. For greater efficiency, the marketer can make contextual updates and view them in the preview without losing their place in the code for a more fluid approach to template management.

Look-Alike Modeling

Using profile data to find customers that look like your ideal ones and locating that anonymous user is a B2B marketer’s dream. Oracle Marketing Cloud’s capability to pull in cross-platform features propels that dream into a reality.
Users can send Oracle Eloqua segments into the DMP for cross-channel activation, audience analytics, and look-alike modeling. Pulling this picture together empowers marketers to identify and target the prospects that look like their target customers. With the addition of audience injection data, a multitude of cross-channel orchestrations are right at the Modern Marketer’s fingertips—making the creativity endless as well as scientifically targeted.

Visual Click Through Reporting

Tracking distinct click through activity is an imperative building block to a Modern Marketing strategy.  Oracle Eloqua’s next generation operational reporting enables marketers to quickly see the click through activity on tracked links in emails. 
Track and learn about distinct click behaviors throughout email campaigns to accurately tailor future emails communications based on the appropriate interests contacts have shown through click throughs

ROI Calculator

The online ROI Calculator approximates the rate of return on a Marketing Automation Platform point solution investment. To accommodate varying business models across use cases and industries, this ROI Calculator uses industry-standard benchmarks and definitions. See how implementing marketing automation and improving lead management processes in your business can increase top-line revenue.

We Speak Your Language

Industry Expertise Achieves Rapid Time to Value

We’ve got the best practices and expertise to accelerate your Modern Marketing success. Choose your industry:


Success Stories
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being a dominant retailer in Southern Brazil for more than 50 years, Lojas Colombo wanted to expand its presence in the region and looked for a partner to help implement a marketing automation lifecycle program.

View Case Study
Network Ten

Network Ten Puts A Face On The Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management and launch trigger-based campaigns with marketing automation to communicate personally with their customer audience in a relevant and timely way.

View Case Study

"Thanks in part to Oracle Marketing Cloud, we are seeing an increase in click through rates on emails as we render more relevant content. We’ve also seen a drop in opt-outs, which indicates we’re having the right conversations with people at the right time."

Morag Latta | Director of Marketing and Customer Experience, Thomson Reuters Legal Australia


White Paper

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle (Eloqua) as a Leader in its “Magic Quadrant for CRM Lead Management.” 4 August, 2015


How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, and CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

White Paper

Why You Need To Be A Modern Marketer: The Business Impact of Marketing Maturity in the Age of the Consumer

With technology expanding rapidly, marketers must refine and evolve their marketing practices to better understand and serve customers.