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Program and Campaign Management

Marketing Automation

Campaign Management

Intelligent, Personalized Experiences Increase Conversions

B2B buyers expect marketing messaging to be relevant to who they are and where they are in the decision cycle as they navigate the customer journey. With Oracle Eloqua, marketers can create dynamic campaigns that intrigue buyers and intelligently adapt the experience based on a buyer’s real-time activities.
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Increase Conversions and Improve Marketing Efficiency with Oracle Eloqua

Marketers can easily get lost in the complexity of campaign creation. With Oracle Eloqua marketers are empowered to create dynamic customer journeys that flow and change with a buyer’s interests.
  • An intuitive digital whiteboard simplifies the campaign creation process by helping marketers envision each step in the experience to ensure they are touching each audience member at the right time, with the right message.
  • A simple, yet sophisticated approach makes it faster and easier to deploy adaptive campaigns that will drive sales opportunities and propel revenue.
  • Best in class lead and campaign management tools while providing real time reporting and insights.
Lead Scoring Guide

Lead Scoring

Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.

Life Sciences

Invacare Australia Boosts Engagement, Cuts Costs, and Increases Leads 100%

Invacare Australia achieved higher audience engagement through a marketing automation solution that markets more directly to customers.

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Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

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Network Ten

Network Ten Puts a Face on the Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management, launching trigger-based campaigns with marketing automation to communicate personally with customers in a relevant and timely way.

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White Paper

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors

This Forrester Wave reports on lead-to-revenue platform providers in Q4 2106. Forrester named Oracle a leader in the category with the highest possible score in 36 criteria.

Selling Marketing Automation

How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

Lead Nurturing Guide — Oracle Marketing Cloud

Lead Nurturing

Nurturing leads with content based on who and where prospects are in the buying process can improve sales success.