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Marketing Automation

Personalized Experiences Increase Conversions and Accelerate Sales

Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display search, web, video and mobile. Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights.

ways to modernize your existing marketing strategies

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Program Canvas

Real-Time Data Transformation

Simplified Data Transformation and Normalization. Create data transformation and normalization processes using the drag-and-drop canvas interface.

Listener Framework. Trigger integration processes and other workflow procedures faster.
Next Gen Application Integration. Improve ease of set-up, maintenance and speed to lead.

User Experience

More Than Just Another Pretty Interface

Simple, Intuitive Interface. Easily navigate using this improved, clean design.
Personalized Activities. Create shortcuts to see preferred and high-value activities.
Interactive Dashboards. View the pulse of marketing efforts with this insightful dashboard.

Campaign Canvas

Create Dynamic Journeys

Accessible and Actionable. Drag and drop using this simple interface for fluid marketing activities.
Deploy Adaptive Experiences. Engage data to map each step of the campaign to create adaptive customer journeys.
Campaign Validation Before Launch. Spot-check your campaign for any validation errors.

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One Platform for B2B Marketers to Manage Data and Customer Experiences

What makes Oracle Eloqua different from other marketing automation platforms?

Oracle provides marketers with a robust network of over 500 partners, representing over 700 integrations. This empowers users to align existing enterprise applications to marketing automation for scalability and extension.

How does Oracle Eloqua unify marketing execution?

Oracle Marketing Cloud provides a centralized canvas where marketers can orchestrate experiences across paid, owned, and earned channels including email, mobile, social, and web.

What about pricing?

Review our basic pricing packages or simply contact us for more information.

Guide

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.

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Want to Learn More About Marketing Automation?

Are you considering marketing automation? Well if not, you should! If you're not investing your budget in modern marketing tools like marketing automation that deliver positive ROI, do yourself a favor and see how it works. Check out this interactive video experience to create your own marketing adventure, and learn a thing or two along the way.

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CUSTOMER STORIES Success Stories

Life Sciences

Invacare Australia Boosts Engagement, Cuts Costs, and Increases Leads 100%

Invacare Australia achieved higher audience engagement through a marketing automation solution that markets more directly to customers.

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Retail

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

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Entertainment

Network Ten Puts a Face on the Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management, launching trigger-based campaigns with marketing automation to communicate personally with customers in a relevant and timely way.

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RESOURCES

White Paper

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors

This Forrester Wave reports on lead-to-revenue platform providers in Q4 2106. Forrester named Oracle a leader in the category with the highest possible score in 36 criteria.

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Guide

How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

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Guide

Lead Nurturing

Nurturing leads with content based on who and where prospects are in the buying process can improve sales success.

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Guide

Lead Scoring

Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.
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White Paper

Gartner Positions Oracle in Leaders Quadrant

Gartner Positions Oracle in Leaders Quadrant in the 2016 Gartner Magic Quadrant for CRM Lead Management. September 6, 2016
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Guide

Digital Body Language

Buyers are more educated and have greater leverage in the negotiation process. Modern Marketers are adapting marketing and sales processes to the Digital Body Language of prospects.
Download
Guide

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.
Download
Guide

Modern Marketing Essentials Guide: Cross-Channel Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?
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White Paper

The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

This Forrester Wave reports on Enterprise Marketing Software Suites with an evaluation of the nine providers that matter most and how they stack up.
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White Paper

SiriusView: Marketing Automation Platforms 2015

Read this SiriusView of B2B marketing automation platforms to see vendor comparisons, differentiators across use cases, solution challenges, and other key evaluation criteria.
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White Paper

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle as a Leader in its 2016 “Magic Quadrant for Digital Marketing Hubs.” Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.
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