Oracle Eloqua B2B Marketing Automation

Marketing Automation

Engage with Insight and Oracle Eloqua

Simplify & Energize Marketing Automation Campaigns with Oracle Eloqua!

Oracle Eloqua enables marketers to plan and execute campaigns while delivering a personalized customer experience for their prospects. Campaigns greatly scale for audiences across channels including email, display search, video, and mobile. With integrated lead management and easy campaign creation, our solution helps marketers engage the right audience at the right time in their buyer's journey. Sales teams can close more deals at a faster rate, increasing marketing ROI through real-time insight.
 
What does it cost?
Don't worry -- we'll work with you. Basic packages are here but please Contact Us for more info.
 
Is it hard to use?
Nope. When you contact an Oracle Eloqua sales professional, you will see the power and ease-of-use of Oracle Eloqua, strengthened by our award-winning post-sales support.

 
Guide
marketing-automation-simplified

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process.

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WHAT'S NEW

More Than Just Another Pretty Interface: Oracle Eloqua Gets A Makeover!

With the latest release you’ll see a new interactive My Eloqua Today page, redesigned launch pad pages, and a fresh look across the entire platform. But don’t worry, you'll still use the same familiar workflows to get your marketing campaigns out the door.
 
The cleaner, intuitive design gives the application a "faster" usability providing quick access to areas you work on daily and shortcuts to customize the dashboard.
 
 
 

Oracle Marketing Cloud Profiler with Google Chrome extension

Oracle Marketing Cloud’s Profiler is now enabled with our new Google Chrome extension, which allows users to easily find and engage with prospects while performing prospect research. Sales can match contacts by domain, LinkedIn and email, increasing the overall efficiency of prospecting.  With new localized versions of Profiler, sales teams can utilize Profiler across the globe. 
 
To further increase sales agility Oracle Marketing Cloud’s Engage is now available in a mobile-friendly version. Reps can easily create campaigns from any device creating real time engagement.  This new flexibility gives sales teams an even more powerful sales tools suite to improve performance.  

Look-Alike Modeling & the DMP

Using profile data to find customers that look like your ideal ones and locating that anonymous user is a B2B marketer’s dream. Oracle Marketing Cloud’s capability to pull in cross-platform features propels that dream into a reality.
 
Users can send Oracle Eloqua segments into the (DMP) for cross-channel activation, audience analytics, and look-alike modeling. These insights empower marketers to identify and target prospects that look like their target customers. With the addition of audience injection data, a multitude of cross-channel orchestrations are right at the Modern Marketer’s fingertips—making creativity endless as well as scientifically targeted.
 
(DMP) for cross-channel activation, audience analytics, and look-alike modeling. These insights empower marketers to identify and target prospects that look like their target customers. With the addition of audience injection data, a multitude of cross-channel orchestrations are right at the Modern Marketer’s fingertips—making creativity endless as well as scientifically targeted.
 

How much can Marketing Automation help your business?

The online ROI Calculator approximates the rate of return on a Marketing Automation Platform point solution investment. To accommodate varying business models across use cases and industries, this ROI Calculator uses industry-standard benchmarks and definitions. See how implementing marketing automation and improving lead management processes in your business can increase top-line revenue.
 
 

Oracle Eloqua Pricing and Packages

Oracle Marketing Cloud offers three ways to start putting the power of marketing automation to work for your business. Packages include Basic, Standard, and Enterprise.
 

Try Our Modern Marketing Appraisal Tool

How modern is your marketing? You can find out in less than a few minutes! Click your current status in each of eight categories. Then give us a little information. You'll get your results immediately.
 
 

Discover the power of Marketing Automation with Oracle Eloqua!

For more information, talk to an Oracle Marketing Cloud representative:
 
 
Or contact us here:
 

CUSTOMER STORIES

Success Stories
Life Sciences
Invacare

Invacare Australia Boosts Engagement, Cuts Costs, and Increases Leads 100%

Invacare Australia implemented a marketing automation solution to market directly to consumers with higher engagement.

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Retail
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being a dominant retailer in Southern Brazil for more than 50 years, Lojas Colombo wanted to expand its presence in the region and looked for a partner to help implement a marketing automation lifecycle program.

View Case Study
Entertainment
Network Ten

Network Ten Puts A Face On The Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management and launch trigger-based campaigns with marketing automation to communicate personally with their customer audience in a relevant and timely way.

View Case Study

Want to Learn More About Marketing Automation?

Are you considering marketing automation? Well, you should be! If you're not investing your budget in modern marketing tools that deliver ROI like marketing automation, at least do yourself a favor and see how it works. Check out this interactive video experience to create your own marketing adventure, and learn a thing or two along the way!

RESOURCES

Guide
how-to-sell-marketing-automation-executives

How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, and CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

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White Paper
Forrester Research Evaluates Digital Experience Platform Vendors 2016

Take Two Technology Roads to Digital Experience Success

This Forrester Research report outlines the key milestones necessary to execute on a digital experience delivery strategy.

Download
Guide
lead scoring

Lead Scoring

Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.

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