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Oracle Eloqua B2B Marketing Automation

Marketing Automation

Oracle Eloqua: Drive Dynamic Journeys

Personalized Experiences Increase Conversions and Accelerate Sales

Intrigue audiences with brilliantly personalized campaigns across multiple channels including email, display search, web, video and mobile. Oracle Eloqua equips marketers with best-in-class lead and campaign management tools that help marketers engage the right audience at the right time in the buyer’s journey while providing real-time reporting and insights.
 
 
5
ways to modernize your existing marketing strategies
 
 

One Platform for B2B Marketers to Manage Data and Customer Experiences

What makes Oracle Eloqua different from other marketing automation platforms?
Oracle provides marketers with a robust network of over 500 partners, representing over 700 integrations. This empowers users to align existing enterprise applications to marketing automation for scalability and extension.
 
How does Oracle Eloqua unify marketing execution?
Oracle Marketing Cloud provides a centralized canvas where marketers can orchestrate experiences across paid, owned, and earned channels including email, mobile, social, and web.
 
What about pricing?
Review our basic pricing packages or simply contact us for more information.
Guide
Marketing Automation Simplified

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.

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Want to Learn More About Marketing Automation?

Are you considering marketing automation? Well if not, you should! If you're not investing your budget in modern marketing tools like marketing automation that deliver positive ROI, do yourself a favor and see how it works. Check out this interactive video experience to create your own marketing adventure, and learn a thing or two along the way.
CUSTOMER STORIES Success Stories
Life Sciences
Invacare

Invacare Australia Boosts Engagement, Cuts Costs, and Increases Leads 100%

Invacare Australia achieved higher audience engagement through a marketing automation solution that markets more directly to customers.

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Retail
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

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Entertainment
Network Ten

Network Ten Puts a Face on the Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management, launching trigger-based campaigns with marketing automation to communicate personally with customers in a relevant and timely way.

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RESOURCES
White Paper
forrester-wave-l2r-2016-tn

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors

This Forrester Wave reports on lead-to-revenue platform providers in Q4 2016. Forrester named Oracle a leader in the category with the highest possible score in 36 criteria.

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Guide
Selling Marketing Automation

How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

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Guide
Lead Nurturing Guide — Oracle Marketing Cloud

Lead Nurturing

Nurturing leads with content based on who and where prospects are in the buying process can improve sales success.

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  • White Paper
    gartner-mq-digital-hubs-2017-wp-tn

    Gartner Positions Oracle in Leaders Quadrant

    Gartner Positions Oracle in Leaders Quadrant in the 2017 Gartner Magic Quadrant for Digital Marketing Hubs.

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  • Guide
    Lead Scoring Guide

    Lead Scoring

    Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.

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  • Guide
    Digital Body Language

    Digital Body Language

    Buyers are more educated and have greater leverage in the negotiation process. Modern Marketers are adapting marketing and sales processes to the Digital Body Language of prospects.

    Download
  • Guide
    Marketing Automation Simplified

    Marketing Automation Simplified

    Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.

    Download
  • Guide
    cross-channel-essentials

    Modern Marketing Essentials Guide: Cross-Channel Marketing

    The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?

    Download