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The Strongest Platform to Manage Sophisticated Lead Management

Oracle Eloqua’s differentiated approach to lead scoring and management provides marketers with the strongest tools to understand a buyer’s true intent while effectively driving revenue.

Increased Speed to Lead. High quality leads into the hands of sales.
Highest Lead Yield Quality. Easily aggregate profile and behavioral data to build the most robust lead score.
Simple and Powerful. Run multiple lead scoring models on a single contact.

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Most Comprehensive Data Set

Leverage Relevant Data Without IT Support

Digital Body Language. Internal data, external data, campaign and profile.
Ecosystem. 500 partners representing over 700 integrations give marketers superior extensibility for endless creativity.
Simplicity. Pre-built integrations and automation empower marketers without heavy IT interference.

Oracle Eloqua Provides Comprehensive Data Set

Program Canvas

The Strongest Data Transformation Tools to Increase Speed to Lead

Drag and Drop Canvas. Simply create data transformation and normalization processes.
Listener Framework. Listen for changes on lead score models, forms and new contact creation to be significantly more responsive.
Native CRM Integrations. Improve ease of set up and maintenance for CRMs, drastically increasing speed to lead.

Lead Scoring

A Simple Interface to Manage and Nurture Leads

Multiple Lead Scoring Models. Run multiple lead scoring models concurrently on a contact to understand buyers’ true intent.
Account Based Lead Scoring Models. Utilize predictive analytics to score accounts based on actions and intent.
Profile & Engagement Data. Easily aggregate profile and behavioral data to build the most robust lead score.

A Simple But Powerful Solution to Adapt Lead Scores and Accelerate Sales Cycles

Through Oracle Marketing Automation you don’t have to sacrifice sophistication for simplicity.

Leverage rich profile data throughout the sales cycle and aggregate profile data in one central, easily accessible location for marketing and sales.
Automatically scale your lead scoring as your business grows and ensure complete alignment with sales.
Run multiple lead scoring models on a single contact while building the most robust lead score.

Guide

Lead Scoring

Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.

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CUSTOMER STORIES Success Stories

Entertainment

Network Ten Puts a Face on the Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management, launching trigger-based campaigns with marketing automation to communicate personally with customers in a relevant and timely way.

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Life Sciences

Jackson Healthcare Builds the Right Relationships Through Lead Nurturing

When Jackson Healthcare launched a strategic nurturing campaign with a give-more-than-ask philosophy, it deepened relationships with key constituents, increased awareness of community health issues, and shared stories of how hospital programs are positively impacting the underserved.

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Manufacturing

Eaton Uses Lead Nurturing Program to Reconnect with Dormant Customers

To increase its market share, Eaton decided to create a nurturing e-mail program to reengage with 20 percent of its customer base.

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RESOURCES

White Paper

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors

This Forrester Wave reports on lead-to-revenue platform providers in Q4 2106. Forrester named Oracle a leader in the category with the highest possible score in 36 criteria.

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Guide

How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

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Guide

Lead Nurturing

Nurturing leads with content based on who and where prospects are in the buying process can improve sales success.

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Guide

Lead Scoring

Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.
Download
White Paper

Gartner Positions Oracle in Leaders Quadrant

Gartner Positions Oracle in Leaders Quadrant in the 2016 Gartner Magic Quadrant for CRM Lead Management. September 6, 2016
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Guide

Digital Body Language

Buyers are more educated and have greater leverage in the negotiation process. Modern Marketers are adapting marketing and sales processes to the Digital Body Language of prospects.
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Guide

Marketing Automation Simplified

Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.
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Guide

Modern Marketing Essentials Guide: Cross-Channel Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?
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White Paper

The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2016

This Forrester Wave reports on Enterprise Marketing Software Suites with an evaluation of the nine providers that matter most and how they stack up.
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White Paper

SiriusView: Marketing Automation Platforms 2015

Read this SiriusView of B2B marketing automation platforms to see vendor comparisons, differentiators across use cases, solution challenges, and other key evaluation criteria.
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White Paper

Gartner Positions Oracle in Leaders Quadrant

Gartner, Inc. has named Oracle as a Leader in its 2016 “Magic Quadrant for Digital Marketing Hubs.” Gartner’s Magic Quadrant reports position vendors within a particular quadrant based on their completeness of vision and ability to execute.
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