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Lead Management

Marketing Automation

Lead Management

The Strongest Platform to Manage Sophisticated Lead Management

Oracle Eloqua’s differentiated approach to lead scoring and management provides marketers with the strongest tools to understand a buyer’s true intent while effectively driving revenue.
  • Increased Speed to Lead.  High quality leads into the hands of sales.
  • Highest Lead Yield Quality.  Easily aggregate profile and behavioral data to build the most robust lead score.
  • Simple and Powerful.  Run multiple lead scoring models on a single contact.
 
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A Simple But Powerful Solution to Adapt Lead Scores and Accelerate Sales Cycles

Through Oracle Marketing Automation you don’t have to sacrifice sophistication for simplicity.
  • Leverage rich profile data throughout the sales cycle and aggregate profile data in one central, easily accessible location for marketing and sales.
  • Automatically scale your lead scoring as your business grows and ensure complete alignment with sales.
  • Run multiple lead scoring models on a single contact while building the most robust lead score.
 
Guide
Lead Scoring Guide

Lead Scoring

Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.

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CUSTOMER STORIES Success Stories
Entertainment
Network Ten

Network Ten Puts a Face on the Customer Audience with Oracle

Network Ten uses Oracle Marketing Cloud to integrate cross-channel marketing with content management, launching trigger-based campaigns with marketing automation to communicate personally with customers in a relevant and timely way.

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Life Sciences
Jackson Healthcare

Jackson Healthcare Builds the Right Relationships Through Lead Nurturing

When Jackson Healthcare launched a strategic nurturing campaign with a give-more-than-ask philosophy, it deepened relationships with key constituents, increased awareness of community health issues, and shared stories of how hospital programs are positively impacting the underserved.

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Manufacturing
Eaton

Eaton Uses Lead Nurturing Program to Reconnect with Dormant Customers

To increase its market share, Eaton decided to create a nurturing e-mail program to reengage with 20 percent of its customer base.

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RESOURCES
White Paper
forrester-wave-l2r-2016-tn

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors

This Forrester Wave reports on lead-to-revenue platform providers in Q4 2106. Forrester named Oracle a leader in the category with the highest possible score in 36 criteria.

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Guide
Selling Marketing Automation

How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

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Guide
Lead Nurturing Guide — Oracle Marketing Cloud

Lead Nurturing

Nurturing leads with content based on who and where prospects are in the buying process can improve sales success.

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