Boost Marketing and Sales Alignment to Increase ROI
- Unify Buyer Intelligence. Deploy detailed information about a prospect including web activity, email opens, form submits, and social activity to provide a more complete picture of the buyer and help Sales tailor their conversations to their specific interests.
- Identify and Prioritize High Value Opportunities. Use multifactor lead scores to identify and prioritize sales opportunities directly within the CRM.
- Engage Prospects and Track Communications. Quickly identify opportunities, engage prospects in relevant communications, and track web activities throughout the sales cycle.