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Oracle Eloqua’s marketing automation platform brings marketing and sales closer together, allowing for unified buyer intelligence to identify, prioritize, and track high-valued opportunities across the engagement cycle. The ability to deploy detailed information about a prospect—including web activity, email opens, form submits, and social activity—provides sales with a more complete and prioritized picture of the potential opportunities and buyer interests.
Marketers can enable sales to accelerate the sales cycle by providing accurate leads and helping to quickly and efficiently engage their prospects.