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The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?
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After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.
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Cetera Financial Group recognized the need for developing and delivering personalized content in context that not only engages prospects, but also helps move them to the next stage in the buying cycle.
View Case Study"Thanks in part to Oracle Marketing Cloud, we are seeing an increase in click through rates on emails as we render more relevant content. We’ve also seen a drop in opt-outs, which indicates we’re having the right conversations with people at the right time."
Morag Latta | Director of Marketing and Customer Experience, Thomson Reuters Legal Australia
This Forrester Wave reports on lead-to-revenue platform providers in Q4 2016. Forrester named Oracle a leader in the category with the highest possible score in 36 criteria.
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Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.
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Nurturing leads with content based on who and where prospects are in the buying process can improve sales success.
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The Gartner, Inc. Magic Quadrant for CRM Lead Management report evaluates vendors based on ability to execute and completeness of vision using evaluation criteria specific to CRM lead management. Oracle was named a Leader.
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Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.
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Buyers are more educated and have greater leverage in the negotiation process. Modern Marketers are adapting marketing and sales processes to the Digital Body Language of prospects.
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Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.
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The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?
Download
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