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Targeting and Segmentation

Marketing Automation

Targeting & Segmentation

Identify B2B Campaigns and Audiences That Drive Revenue

  • Create Rich Customer Profiles.  Target the right individuals at the right time with the most relevant information.
  • Unite Disparate Data.  Combine online and offline data from multiple channels to a central location.
  • Strategically Filter and Segment Audiences. Create granular segments based on attributes, behavior, geography and more.
 
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Comprehensive Targeting & Segmentation Drives Better ROI for your Marketing Automation

You don’t have to sacrifice sophistication for simplicity:
  • Leverage rich profile data throughout the sales cycle. Aggregate profile data in one central, easily accessible location for marketing and sales.
  • Collect the most granular customer profile and behavioral data.  Understand behaviors, preferences and sentiments to personalize the customer journey.
  • Create the most highly refined audience segments to drive ROI.  Build segments against audience data in the most comprehensive and secure fashion.
 
Guide
cross-channel-essentials

Modern Marketing Essentials Guide: Cross-Channel Marketing

The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?

Download
CUSTOMER STORIES Success Stories
Retail
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

View Case Study
Financial Services
Freddie Mac

Freddie Mac Drives Marketing Innovation with Oracle

Freddie Mac partners with Oracle Marketing Cloud to intelligently assess diverse consumer data points and solidify relationships.

View Case Study

"Thanks in part to Oracle Marketing Cloud, we are seeing an increase in click through rates on emails as we render more relevant content. We’ve also seen a drop in opt-outs, which indicates we’re having the right conversations with people at the right time."

Morag Latta | Director of Marketing and Customer Experience, Thomson Reuters Legal Australia
RESOURCES
White Paper
forrester-wave-l2r-2016-tn

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors

This Forrester Wave reports on lead-to-revenue platform providers in Q4 2016. Forrester named Oracle a leader in the category with the highest possible score in 36 criteria.

Download
Guide
Selling Marketing Automation

How to Sell Marketing Automation to Executives

Make an effective marketing automation pitch to your CEO, CFO, or CIO by crafting a persuasive argument that’s relevant to their objectives and concerns.

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Guide
Lead Nurturing Guide — Oracle Marketing Cloud

Lead Nurturing

Nurturing leads with content based on who and where prospects are in the buying process can improve sales success.

Download
  • White Paper
    GartnerMQ-CRM-LM

    Gartner Report: Magic Quadrant for CRM Lead Management

    The Gartner, Inc. Magic Quadrant for CRM Lead Management report evaluates vendors based on ability to execute and completeness of vision using evaluation criteria specific to CRM lead management. Oracle was named a Leader.

    Get Report
  • Guide
    Lead Scoring Guide

    Lead Scoring

    Lead scoring ranks leads to align follow-up to inquiry, identify where a prospect is in the buying process, and improve marketing and sales collaboration using an objective process.

    Download
  • Guide
    Digital Body Language

    Digital Body Language

    Buyers are more educated and have greater leverage in the negotiation process. Modern Marketers are adapting marketing and sales processes to the Digital Body Language of prospects.

    Download
  • Guide
    Marketing Automation Simplified

    Marketing Automation Simplified

    Successful email marketing, demand generation, and lead management processes hinge on marketing automation — a modern strategy aligned to buyer needs across all phases of the buying process.

    Download
  • Guide
    cross-channel-essentials

    Modern Marketing Essentials Guide: Cross-Channel Marketing

    The customer experience as we know it is broken, out of order, or at best in life support. How can this be with all the advances in digital marketing?

    Download