News and Opinion

Oracle’s CX Strategy Points Towards Real-Time Responses

05/9/19

As data increasingly becomes key to an effective CX implementation, Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, points to the technology Oracle is focusing on to win over corporate customers.

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Have You Joined the Experience Economy? Consider These 4 Tenets

04/15/19

At Modern Customer Experience in Las Vegas, Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, discusses the four tenets of the experience economy.

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With Youth Sports Booming, a Small-Town Manufacturer Looks to Win Big

04/03/19

In this Forbes story, Sportable Scoreboards discusses their complete digital transformation to win a larger share of the burgeoning youth sports market.

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Oracle Takes Next Steps Toward the Customer Data Platform

04/01/19

Oracle CX Unity is designed to provide enterprises with data-driven contextual insight on the customer.

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Five Ways to Deliver Customer Amazement in a Modern CX World

03/31/19

Oracle CX Unity is designed to provide enterprises with data-driven contextual insight on the customer.

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CRM Playaz at Modern Customer Experience Conference

03/26/19

CRM Playaz Brent Leary and Paul Greenberg sit down with Rob Tarkoff, executive vice president of Oracle Customer Experience Cloud, to discuss Oracle’s approach to delivering a CX platform to customers and the role Oracle CX Unity plays in delivering customer insights.

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Oracle Talks CX Experience at Modern Customer Experience Conference

03/25/19

ZDNet’s Michael Krigsman outlines Oracle’s approach to customer experience, emphasizing real-time, personalized CX, which requires data, personalized content, and more.

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Oracle Digital Assistant Unifies Use of Enterprise Chatbots

03/25/19

Oracle Digital Assistant allows users to create digital assistants with multiple chatbots that are capable of handling different tasks to increase worker productivity.

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Why Sportable Scoreboards Moved to Cloud ERP, and What They’ve Learned About Change

03/21/19

diginomica’s John Reed interviewed Oracle customer experience customer, Sportable Scoreboards, about their manufacturing business and why a move to Oracle Cloud Applications was key to their growth.

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The “C” in Customer Experience (CX) Means Consistency

03/12/19

Every customer experience is unique and depends on multiple factors. However, all CX professionals agree that to build genuine customer relationships, CX must be consistent.

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CRM Watchlist 2019: And the Winners Are...

02/11/19

Oracle Customer Experience was named a winner in Paul Greenberg’s CRM Watchlist 2019, highlighting Oracle’s focus on the Experience Economy.

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Analysis: Retailers Get Personal with Loyalty

02/14/19

Chain Store Age highlight’s Oracle’s 2019 predictions for loyalty, which will center around the importance of personalization among retail experiences.

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3 Customer Loyalty Trends for 2019

02/13/19

Experts weigh in on Oracle’s 2019 Loyalty Predictions Report, sighting trends such as rewarding customer advocacy, a break from traditional programs, and Wi-Fi as a loyalty channel.

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3 Surprising Retail Trends That Emerged from NRF’s Big Sky

1/23/19

ADWEEK interviewed Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, who emphasized that personalization and customer experience are still key, while the hype around voice commerce is only rising.

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NRF 2019: What’s the Most Impactful Technology in Retail in 2019?

01/15/19

BizTech Magazine spoke with Oracle’s Katrina Gosek, senior director of product management for Fusion CX strategy, who noted that smart speakers and the rise of conversational commerce is the most impactful retail technology she expects to see in 2019.

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Seen and Heard: National Retail Federation Big Show 2019

01/15/19

At NRF 2019, Oracle’s Bob Meixner, director of outbound product management for Fusion CX strategy, asserts that younger employees, accustomed to certain levels of technology, will be unlikely to stay with an organization utilizing outdated tools.

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Oracle Commerce Cloud Solution Adopted by Things Remembered

01/11/19

Retailer Things Remembered recently selected Oracle Commerce Cloud to improve its business and bolster customer engagement with an enhanced online and in-store experience.

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Laura Ashley Streamlines Omnichannel Customization

01/11/19

With franchisees in 29 territories internationally, Laura Ashley is leveraging Oracle Commerce Cloud to enable customers around the globe to create and purchase made-to-order products online.

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What’s the Next Big Thing in CX?

01/08/19

As emerging disruptive technologies like IoT, robotic automation, AI, and more are poised to change the way businesses and consumers interact, today’s CX environment continues to evolve thanks to the introduction of new ways for companies to engage their target market.

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Subscription Services Are Coming to an Industry Near You

12/04/18

The business opportunity to build recurring customer relationships and predictable revenue streams via a subscription-based model is tremendous but challenging. Shifting from selling one-off products to selling products as subscriptions present vast opportunities for companies if they can address the pricing, billing, monitoring, revenue management, and other “monetization” systems that support such complex selling models.

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Oracle CX Unity Looks Like a Real Customer Data Platform

11/26/18

Highlighting Oracle Cloud Applications, CustomerThink praised Oracle CX Unity as a unified persistent customer database accessible by other systems, with machine learning to boot.

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Oracle Is Named a Leader in Forrester’s Latest CRM Suites Evaluation

11/08/18

Oracle is top ranked in its current offering category, receiving the highest possible scores in the sales force automation, configure price quote, marketing automation, customer service, and field service criteria.

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Oracle Launches a “CDP-Plus” for its Cloud Platforms

10/22/18

Oracle CX Unity provides the first single customer profile across the company’s platforms, plus adds intelligence for utilizing the data.

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How Emerging Technologies Are Changing the Retail Shopping Experience

10/05/18

Oracle Senior Product Strategist Bob Meixner discusses how retailers can use emerging technologies to create, optimize, and scale for immersive, customer-centric shopping experiences.

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The Future of Commerce: Customer Experience

09/20/18

CXOTalk’s Michael Krigsman interviews Katrina Haynes-Gosek, senior director of product management for Oracle Fusion CX Strategy, on the importance of frictionless, fast experiences in today’s retail landscape.

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Millennials Are a Powerful Buying Force in Every B2B Sales Equation

05/31/18

Oracle Commerce Cloud released the “Next Generation of B2B Purchasing Report 2018” and SalesTech Star explores the implications.

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TechBytes with Oracle Commerce Cloud’s Senior Product Strategist Jeri Kelley

05/24/18

MarTech Series talks with Jeri Kelley, senior product strategist for Oracle Commerce Cloud, to understand how B2B vendors can better leverage technology and create results-oriented product maps for their customers.

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Decoding the B2B Purchasing Puzzle in 2018

05/04/18

A new survey from Oracle Commerce Cloud reveals that the future of B2B purchasing hinges on how vendors can implement technology to focus on digital customer experiences.

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