Keine Ergebnisse gefunden

Ihre Suche ergab keine Treffer

News and Opinion

With Customers, One Size Doesn't Fit All

09/26/19

Jeanne Bliss, founder and president of CustomerBliss, discusses a recent survey initiated with Oracle, "One Size Doesn't Fit All: The State of Customer Experience," which found that the customer experience is intergenerational, with expectations that have never been more diverse.

Learn more

Oracle Partners with Kaltura; Advances Media Capabilities to Its Cloud Services

09/06/19

Oracle and Kaltura, a video cloud provider, recently joined forces to provide customers with a suite of advanced video tools across all Oracle Cloud products, including native video management distribution and engagement tools, and support for video catalogs and “shoppable videos,” among other offerings.

Learn more

Why Don't Marketers Give Consumers What They Want?

08/19/19

Companies can deliver personalized customer marketing across all channels, but not all marketers are making it a priority. This Forbes piece explores this topic and the CommerceNext and Oracle-sponsored research that supports it.

Learn more

Madison Logic Announces Oracle Eloqua Integration

08/12/19

Madison Logic, a leading global account-based marketing platform, announced a partnership with Oracle Eloqua, which provides B2B marketers with an integrated platform that offers best-in-class campaign management tools with advanced targeting capabilities.

Learn more

How Ratings and Reviews Guide Consumers

08/06/19

eMarketer outlines recent Oracle research that shows how US consumers trust their inner circle for brand recommendations more than any other source.

Learn more

Experience Analytics Can Help Mobile Marketers Read Between the Line

08/02/19

In a recent AdExchanger column, Dave Helmreich, group vice president of Oracle Marketing Cloud, offers his perspective on how experience analytics' or, insights into how users tap and scroll, pause, and search 'can help brands better understand consumers' mobile buying experiences, enabling them to market to consumers more effectively.

Learn more

Study: This Is Who Consumers Trust Most for Shopping Recommendations

07/30/19

Despite their high profile, influencers and bloggers are among the least-trusted sources of shopping recommendations. So are tech-related sources such as Alexa. New research from Oracle and customer experience expert Jeanne Bliss reveals the intricacies of consumer trust.

Learn more

Creating Personalized Experiences Is the Secret to Growing Your Loyalty Base

07/11/19

As customers expect more and more personalized experiences, marketers must embrace platforms that provide unified solutions to creating relevant and meaningful engagements to drive revenue and build brand loyalty.

Learn more

Reddit Ties Up with Oracle to Bolster Brand Safety

06/21/19

Leveraging Oracle Contextual Intelligence technology, Reddit partnered with Oracle Data Cloud to provide new brand safety controls for advertisers with real-time content review and classification across industry-standard brand safety categories.

Learn more

Major Marketing Cloud Vendors Enter Crowded CDP Field

06/18/19

Oracle announced that it is partnering with two Oracle PartnerNetwork members, Accenture and Capgemini, to help organizations understand and map different data sources, business outcomes, and KPIs.

Learn more

5 Must-Have Ingredients for a Great Content Marketing Strategy

06/14/19

TopRank Marketing’s Lee Odden partners with the Oracle Marketing Cloud team to discuss the five essential elements needed to produce a great content marketing strategy.

Learn more

“Digital Is Marketing Nirvana”—Mack Trucks Marketing Chief Blurs B2B and B2C Strategies

05/03/19

Mack Trucks vice president of global marketing is blending classic B2B marketing with edgy B2C approaches to ensure his company retains its household name long into the future.

Learn more

Talking Transformation with Oracle Marketing Cloud SVP Shashi Seth

05/02/19

MarTech Advisor spoke with Shashi Seth, senior vice president of Oracle Marketing Cloud, to discuss changing patterns, AI and automation, and best practices for interacting with the C-suite.

Learn more

A Deep Dive into Oracle Adaptive Intelligent Apps

05/01/19

Oracle Vice President Melissa Boxer provides details on how Oracle Adaptive Intelligent Applications take “repetitive and mundane” ERP and supply chain tasks off people's hands.

Learn more

Oracle Marketing Cloud Releases New Integrations to Make Its Data Flow

05/19/19

Oracle Marketing Cloud released new features to “bring data and intelligence together with orchestration in real time,” according to Shashi Seth, senior vice president of Oracle Marketing Cloud. New features, such as integration with Maxymiser, Oracle’s testing and personalization tool, were added to Oracle Responsys.

Learn more

Want A Better Future? Show Kids Work Can Be Fun

05/07/19

Kidzania, an interactive city made for children that combines inspiration, fun, and learning through realistic role-play, is using Oracle Responsys to provide a more personalized approach and “execute programs that actually change behavior,” according to Kidzania Senior Loyalty Manager Rafael Dives.

Learn more

‘Digital is Marketing Nirvana’: Mack Trucks’ Marketing Chief Blurs B2B and B2C Strategies

05/03/19

In an interview with The Drum at Oracle’s Modern Customer Experience conference, John Walsh, Mack Trucks' vice-president of global marketing, said, “We’re using every tool in the toolbox to amplify our message and sell more trucks,” including influencer and video marketing strategies, which Walsh balances with more traditional partner marketing.

Learn more

Talking Transformation with Oracle Marketing Cloud’s SVP: Exclusive Insights

05/02/19

Oracle Marketing Cloud’s Senior Vice President Shashi Seth sits down with Jeff Leroux and Shastri Purushotma, Ziff Davis B2B, to discuss how the marketing function is impacted by cutting-edge solutions, tools, and techniques, including current scenarios and future possibilities.

Learn more

LINK Mobility to Integrate with Oracle Responsys

04/26/19

LINK Mobility Group will integrate with Oracle Responsys SMS Public Aggregator Network to provide customers with more flexibility and scalability for reaching users on mobile platforms, improving customer experience, increasing acquisition and conversion, and strengthening retention and overall ROI.

Learn more

Using Analytics to Fuel a Better Customer Experience

04/26/19

Shashi Seth, senior vice president of Oracle Marketing Cloud, discusses how brands can drive personalized experiences for their prospects and customers by leveraging the right data sources.

Learn more

Spotify, Oracle Data Cloud Partner to Let Marketers Target Auto Buyers

04/22/19

Through Oracle Data Cloud, Spotify and Oracle are partnering to help automotive marketers more efficiently target potential car buyers at every stage of the buying cycle and across all car segments.

Learn more

Have You Joined The Experience Economy? Consider These Four Tenets

04/15/19

Oracle Executive Vice President Rob Tarkoff, who gave a keynote at the Oracle Modern Customer Experience conference in Las Vegas, discusses how “in the experience economy, customers are the innovators in the way they engage with brands and how they use their offerings.”

Learn more

Marketing Technology Primer: What Is Marketing Cloud?

03/29/19

In this MarTech series, a marketing cloud is defined as a collection of marketing tools hosted on the cloud and used by enterprises to achieve various mission-critical business objectives.

Learn more

New Oracle Eloqua Features, Integrations Collect Actionable CX Data

03/29/19

Announced at the Modern Customer Experience conference, Oracle’s B2B marketing platform, Eloqua, has new integrations and updates that emphasize the importance of actionable data in delivering a positive customer experience.

Learn more

Oracle Underlines Data Unity

03/21/19

At the Modern Customer Experience conference, Shashi Seth, senior vice president of Oracle Marketing Cloud, described how Oracle CX Unity is a complete “data store” that supports connected intelligence and connected experiences for customers.

Learn more

Oracle Applauds Creators of Legendary Customer Experiences

03/21/19

The Markie Awards showcase Oracle Customer Experience Cloud customers who have delivered standout customer experiences across marketing, sales, service, and commerce including Bonnier News, Samsung Business, Things Remembered, Movember Foundation, and the City of Albuquerque, New Mexico.

Learn more

Bluedot Integrates with Oracle to Provide Location Data That Traditional Marketing Platforms Have Not Utilized Before

03/21/19

The integration of Oracle and Bluedot makes it easier for marketers to leverage contextual and personalized messaging using precise location data.

Learn more

Oracle Updates CX and Marketing Cloud, Unveils Service Logistics Cloud

03/20/19

Oracle recently made several Oracle Customer Experience Cloud announcements, including updates for Oracle Marketing Cloud, the introduction of Oracle Service Logistics Cloud, and an integration between Oracle CX Cloud and Slack.

Learn more

Oracle Helps Marketers Make Every Customer Feel Special

03/19/19

To help marketers create a comprehensive, connected customer experience, Oracles Marketing Cloud features new personalization capabilities that will help B2B and B2C marketers build tighter customer relationships.

Learn more

AI has Become Table Stakes in Sales, Customer Service, and Marketing Software

03/19/19

With artificial intelligence and machine learning becoming increasingly essential if you are selling sales, customer service, and marketing software, Oracle recently announced several new AI features to complement its sales tools suite.

Learn more

NBC Sports Turns Data into Social Marketing Gold

03/18/19 NBC Sports analyzes social media data to unearth deeper insight into the emotional connections between sports fans and athletes.

Learn more

TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker, and CX Expert

03/08/19

Ann Handley, marketing influencer and facilitator at the Modern Customer Experience conference, discusses what excites her the most about MarTech, including how machine learning and artificial intelligence “arm marketing with lightsabers.”

Learn more

3 Tips and Tricks for Creating More Impactful and Personalized Campaigns

02/22/19

Andrea Tucker, product marketing director for Oracle Marketing Cloud, discusses what’s new in marketing segmentation and personalization.

Learn more

Swrve Announces Integration with Oracle Eloqua, Makes Marketing Across Mobile Channels Easy and Accessible

02/11/19

Swrve, an intelligent customer engagement company, will integrate with Oracle Eloqua to help reimagine how marketers know and communicate with their customers across a broad range of mobile applications.

Learn more

Buzz, Hype, and Shiny Objects—Where to Focus Instead

02/09/19

Dave Helmreich, group vice president of Oracle Marketing Cloud, discusses why CMOs must have the conviction to focus on their priorities and not get distracted by technology just because it’s the latest trend.

Learn more

Infobip Integrates with Oracle Responsys to Assist Digital Marketing Communication

02/04/19

Infobip, a global communications platform for businesses, will integrate with Oracle Responsys to help digital marketers optimize A2P SMS for cross-channel marketing.

Learn more

MRP and Oracle Eloqua Team Up for Account-Based Email Marketing

01/30/19

Oracle’s Marketing Cloud partnership with MRP, a provider of AI-powered customer acquisition software and services, will allow users to enhance their email marketing as an aspect of their account-based management programs.

Learn more

AR and VR: 4 Ways to Succeed in a New Reality

01/28/19

In Chief Marketer, Austin Miller, director of product marketing for Oracle Marketing Cloud, highlights how mixed realities, such as AR and VR, are taking a leading role in modern B2C and B2B marketing efforts.

Learn more

The Evolution of the Chatbot Experience

01/24/19

Shashi Seth, senior vice president of Oracle Marketing Cloud, discusses the future of chatbot tooling as it pertains to HR, ERP, CRM, and CX.

Learn more

MRP and Oracle Eloqua Team Up for Account-Based Email Marketing

01/23/19

Oracle’s Marketing Cloud partnership with MRP, a provider of AI-powered customer acquisition software and services, will allow users to enhance their email marketing as an aspect of their account-based management programs.

Learn more

Customer Platform Helps Panasonic Crush Europe’s Rugged Device Sector

01/23/19

Using Oracle Eloqua’s cloud-based lead-scoring tools and prospect heat maps, Panasonic can now look at the “greenfield” share of its sales pipeline and invite those prospects to industry-specific webinars and, as the relationship develops, schedule a product demo or attach a service bundle to a new product offer.

Learn more

Joann Stores Tailor Engaged Customer Experiences

01/23/19

Joann Stores has chosen Oracle Marketing Cloud to help create a 360-degree view of customer engagement and drive demand across key markets.

Learn more

Oracle CEO Mark Hurd on Global Business Trends and the Applications Market

01/15/19

Oracle CEO Mark Hurd joins Tom Giles for an exclusive interview on Bloomberg TV. They discuss economic trends and new opportunities within the growing applications market.

Learn more

Top 5 Strategic CMO Priorities For 2019

01/15/19

Discover the top five priorities for CMOs in 2019, based on discussions with marketing executives at some of the world’s leading brands.

Learn more

Closing the Gap Between Marketers and Technology

01/11/19

Digital platforms have become critical parts of running a business. Modern marketers must work with data to improve personalization and embrace automation, analytics, SEO, social media, and search to create efficiencies and produce results.

Learn more

How Ad-Tech Is Fighting Bot Fraud to Make Social Media Marketing as Safe as Media Content

01/09/19

Oracle recently joined media agency OMD and AI influencer technology firm Influential to form the Bot Fraud Prevention Council to find solutions to fraudsters preying on the online advertising industry.

Learn more

A New Kind of Challenge for a New Kind of CMO

01/08/19

Changing customer expectations mean that CMOs must now drive growth. They can achieve this by aligning sales and marketing to leverage data and analytics to create relevant and highly personalized interactions with customers.

Learn more

Route Mobile Partners with Oracle Marketing Cloud to Deliver Powerful Customer Experiences

12/12/18

Route Mobile partnered with Oracle Marketing Cloud to develop a cloud-based communication platform for its customers to ensure seamless delivery of SMS messages to companies so they can have deeper mobile customer engagement with two-way SMS communication.

Learn more

Mack Trucks: A Bold New Rig Gets a New Digital Marketing Approach, Too

12/01/18

As a 118-year-old American manufacturing icon, Mack Truck is making the transition to leverage modern social media, email, and website tools to reimagine its digital marketing practices using Oracle Eloqua Marketing Cloud Service and Oracle Social Cloud.

Learn more

Delete Santa: Holiday Marketing Nightmares Revealed

12/05/18

The Oracle Marketing Cloud team partnered with Mobile Marketing & Technology to ask more than 400 questions of marketers about whether they are meeting customers’ expectations during the holiday season.

Learn more

Chief Marketer’s 2018 B2B Marketing Automation All-Stars

12/05/18

Leveraging Oracle Eloqua, a reenergized marketing automation strategy helped Booz Allen Hamilton, a professional services firm, connect with some of its strongest advocates: former employees.

Learn more

CMOs: Put Down the Journey Maps and Think Data First

11/19/18

While the days of customers following a linear, predictable path are over, CMOs can use today's data to create comprehensive customer profiles, identify high-value opportunities, and send customers truly personalized communications to elicit a more positive engagement outcome.

Learn more

Oracle Named a Leader in CRM Suites Evaluation by Independent Research Firm

11/07/18

Scoring the highest of any vendor in the current offering category, Forrester Research named Oracle a leader in CRM Suites. The research firm highlights Oracle's far-reaching vision to enable the connected digital enterprise by integrating data, intelligence, and experiences across B2B and B2C customer journeys that span the front and back office.

Learn more

Oracle Helps Brands Eliminate Customer Blind Spots

10/30/18

Oracle announced Oracle CX Unity, which provides a unique approach to managing customer data that enables organizations to deliver an experience that is timely, relevant, and consistent across various interactions throughout the entire customer experience.

Learn more

Oracle CEO Mark Hurd on cloud security and autonomous database tech

10/23/18

Oracle CEO Mark Hurd discusses Oracle’s Generation 2 Cloud and new database technology with CNBC’s Jon Fortt. Hurd describes new cybersecurity challenges facing today’s companies and Oracle’s autonomous database technology, including automatic patching and tuning.

Learn more

3 Predictions From Oracle CEO Mark Hurd About The Use Of Artificial Intelligence

10/23/18

Oracle CEO Mark Hurd shares his predictions on how artificial intelligence will change the future of work. Hurd predicts all cloud applications will include AI by 2025; roughly 85% of interactions between company and customer will be automated; and nearly 60% of 2025 IT jobs don’t currently exist. Providing examples of near-future jobs, such as robot supervisor and human-machine user experience specialist, Hurd describes how the automation of low-level tasks will give employees time for more strategic work.

Learn more

Oracle OpenWorld 2018 – Gartner, who? CEO Mark Hurd gives his technology predictions for 2025

10/23/18

Oracle CEO Mark Hurd’s Oracle OpenWorld keynote addresses his predictions from previous years while also forecasting for 2025. He notes the success of his original 2015 predictions while providing new thoughts on the future of enterprise technology and artificial intelligence (AI) in 2025. Hurd’s predictions include industry-wide integration of AI with cloud applications and an increasing role for AI in customer experience, driving new job opportunities in the growing AI space.

Learn more

Accelerating Growth in the Cloud: Mark Hurd Keynote at Oracle OpenWorld 2018

10/23/18

Oracle CEO Mark Hurd discusses the numerous factors affecting cloud adoption with experts such as political scientist Ian Bremmer. He also revisits his industry predictions from past conferences while providing new insight on the future of artificial intelligence’s role in enterprise applications. Hurd is joined by Oracle customers to examine how Oracle technology is powering innovation at startup companies and Fortune 500 corporations.

Learn more

Oracle CEO Mark Hurd explains his plan to double application revenues and bring forth new life on the cloud

10/21/18

Oracle CEO Mark Hurd outlines the opportunity to expand Oracle’s applications business in an interview with Business Insider. Citing existing customer migration to the cloud and new customer acquisition, Hurd describes past SaaS growth and the strength of existing Oracle applications for customers.

Learn more

Oracle Debuts Subscription Management and CX Unity, Updates to HCM Cloud and Data Cloud

10/22/18

Oracle unveiled a new suite of project and applications management tools including two new services, Subscription Management and CX Unity, in addition to a small and medium-sized businesses Oracle Data Cloud tier.

Learn more

Oracle Gets Into The CDP Game With CX Unity

10/22/18

The CDP, CX Unity, is now pre-integrated with the Oracle Customer Experience (UX) Cloud and is designed to tie marketers’ first-party data to anonymous third-party offline and online data.

Learn more

Podcast: Consulting The Oracle

10/16/18

Listen in as Dave Helmreich, Group VP, Oracle Marketing Cloud talks data-driven marketing, the rise of CDPs, consolidation of marketing tech and more with AdExchanger Talk.

Learn more

OK Google, What Does the Future of Marketing Look Like?

10/10/18

For marketers looking to implement voice marketing strategies, here are a few considerations to bear in mind, along with some examples of things you can do to stay ahead of the curve from Shashi Seth, Senior VP, Oracle Marketing Cloud:

Learn more

Interview with Shashi Seth, SVP, Oracle Marketing Cloud

10/10/18

A Q&A style chat with Shashi Seth, Senior VP, Oracle Marketing Cloud and MarTech Series on evolution of marketing and what this means for Oracle Marketing Cloud.

Learn more

Oracle Eloqua Innovations Accelerate Lead Generation and Increase Conversion Rates

10/03/18

Recently, to help marketers accelerate lead generation and increase conversion rates, Oracle had announced a series of updates to Oracle Eloqua. The latest innovations within Oracle Eloqua help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities.

Learn more

Oracle Unveils Eloqua Updates To Increase Marketing, Sales Efficiency- DemandGen Report

09/28/18

Oracle released updates to its B2B marketing automation platform, Eloqua, including new content creation, sales and auditing tools that aim to streamline marketing and sales processes and boost conversion rates

Learn more

Oracle Announces Updates for Eloqua, the B2B Marketing Automation Platform

09/26/18

Oracle recently announced a series of updates to Oracle Eloqua to help marketers communicate with their prospects and customers as efficiently and easily as possible by introducing new content creation, sales tools, and auditing capabilities.

Learn more

The Future Is Now! @ Oracle Marketing Cloud

09/25/18

Shashi Seth, Senior Vice President of Oracle Marketing Cloud, discusses the significant and rapid transformation that marketing is undergoing and its profound implications for business.

Learn more

Oracle Data Cloud’s Plan to Take Over Digital Media Without Touching Media

09/25/18

Eric Roza, Oracle senior vice president and general manager, reveals how Oracle Data Cloud further enhanced its ability to measure the digital media supply chain with new tools in an ecosystem full of competitor-partners.

Learn more

How IoT Can Help Marketers Increase ROI

08/17/18

Austin Miller, Director of Product Marketing offers 3 important things for marketers to consider before jumping head first into IoT via MediaPost:

Learn more

AI Can be Harnessed to Change World of Marketing

05/02/18

Shashi Seth, Senior VP, Oracle Marketing Cloud, discusses how AI is changing the world of marketing with Bryan Curtis and Paul Allen for Bloomberg’s Day Break podcast

Oracle CEO Mark Hurd On How A Tech Giant Can Stay Nimble And Bet Big On Future Trends

02/27/18

Forbes Interview host Steve Bertoni and Oracle CEO Mark Hurd converse on the responsibilities of a CEO, the changing state of business IT, and how Oracle is innovating in the database space. Hurd describes the transition to vertically-optimized stacks for business IT and how Oracle is expanding data centers across the world to increase global reach.

Learn more

Oracle CEO Mark Hurd Says Corporate IT Spending Set to Jump

02/12/18

Oracle CEO Mark Hurd discusses the current state of corporate IT and how changes in the United States economy will impact future growth. Citing industry disruptors and the ever-increasing pace of innovation, Hurd forecasts inevitable industry-wide movement towards cloud computing.

Learn more

Oracle, Under Mark Hurd, Finds Religion Through the Cloud

01/29/18

Oracle CEO Mark Hurd shares his views on cloud and the cutting-edge cloud capabilities Oracle has to offer. Hurd notes the extensive range of Oracle Cloud offerings and the increasing role that artificial intelligence will play in the future as it is further integrated into cloud applications.

Learn more

Oracle CEO Mark Hurd on the looming transformation of enterprise IT

01/11/18

Oracle CEO Mark Hurd shares his thoughts with industry analysts on the current transformation within the IT industry. Noting that customers now desire integrated IT solutions, Hurd explains how moving to the cloud fulfills this demand but is part of a larger, multi-year shift. Find the full article here.

Learn more

Follow Oracle CEO Mark Hurd behind the scenes at the company’s huge conference

10/04/17

Oracle CEO Mark Hurd offers an inside look at his day during Oracle OpenWorld. From meetings with executives to panel discussions, receptions and addresses, Hurd is always on the move. Find the full video here.

Learn more

Oracle Co-CEO Mark Hurd Talks Equifax, Cloud Computing, and 'Mean Tweets'

10/03/17

Oracle CEO Mark Hurd discusses the industry transition to cloud computing and the impact of that shift on contemporary cybersecurity issues. Referencing the recent breach at Equifax, Hurd notes the advantages of using a cloud-based service to run up-to-date patching and maintenance, safeguarding confidential data from the latest hacking techniques. Mark Hurd also touches on reactions to his cloud predictions from previous Oracle OpenWorld conferences, providing third-party data to back up his beliefs on the future of cloud computing. Read the full article here.

Learn more

OMMA Award Winners

10/02/17

Congratulations to the Oracle Marketing Cloud Creative Services team for winning FIRST PRIZE in the “Email: Campaign” category at this year’s 2017 OMMA Awards for the Harley-Davidson Rod and Road King Announcement Campaign.

Learn more

Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader

09/25/17

Forrester has made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week: Oracle is now the lone leader, displacing Adobe. Forrester Wave authors Mark Grannan and Ted Schadler report that Oracle has the broadest set of capabilities of any of the 14 “significant” digital experience providers it researched.

Learn more

Oracle OpenWorld: Got Customers? Better Get AI For The Best Customer Experience

09/14/17

Better customer experiences will be a central topic at Oracle OpenWorld 2017, which takes place October 1 to 5 in San Francisco. Oracle experts, customers, and industry thought leaders will share how artificial intelligence (AI) technology is enhancing customer acquisition, retention, and loyalty by offering consumers the best possible interactions across all channels.

Learn more

Q&A: Ben Wang on Arizona Coyotes’ Goals with Email

09/11/17

Chief Marketer recently chatted with Oracle Marketing Cloud customer, Ben Wang, director of business analytics for the Arizona Coyotes hockey team, about the challenges the NHL team faces in automating email communications and connecting with fans.

Learn more

Social Media Publishing Tips: When, Where and What?

08/30/17

We all know content is key. But what happens once you have drafted all the content and now have to make a plan on how to distribute it? Sylvia Jensen, Senior Director for Oracle Marketing Cloud discusses some of the best practices and things to remember when it comes to social media publishing.

Learn more

“Aussie Marketers Need To Become More Paranoid”: Oracle’s Will Griffith

08/25/17

Customer obsession, risk-taking, and the alignment of marketing teams – these are just some of the topics covered when B&T caught up with Will Griffith, regional vice president of sales for the Asia-Pacific at Oracle Marketing Cloud.

Learn more