Oracle Modern Best Practice—Social Prospect

Modern Best Practice for Social Prospect
Build Quality Leads From Social Media

Social Prospect to Lead

The mobile, social, big data, cloud, and analytic capabilities of modern best practice enable you to use social media to generate new leads. Monitor social media for buyer digital body language, buying cues, and requests for recommendations. Research, nurture, and engage prospects. Turn prospects into leads using mobile and social media. Use the following best practice as your roadmap to optimize your sales organization for growth.


Social Listening
Social Listening icon Mobile. Social. Big Data.

Social Listening

Monitor social media for buyer digital body language, buying cues, requests for recommendations, etc.


Research Prospects
Research Prospects icon Mobile. Analytics. Social.

Research Prospects

Research the behavior and identify purchase interests of prospects.


Nurture Prospects
Nurture Prospects icon Mobile. Social.

Nurture Prospects

Engage with prospects by positioning the right messages, products, and services.


Engage Prospects
Engage Prospects icon Mobile. Social.

Engage Prospects

Share relevant digital content with prospects over time to articulate the solution and brand positioning, and help your prospects gain deeper understanding of your offering.


Develop Initial Dialog
Develop Initial Dialog icon Mobile. Social.

Develop Initial Dialog

Develop one-to-one conversations with individual buyers showing purchasing signals. Capture their contact information.


Create Lead
Create Lead icon Mobile. Social.

Create Lead

Generate lead and continue to nurture other prospects that are less engaged.