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Financial institutions are pressured by digital disruption and threatened by financial technology firms (fintechs) that can respond much faster to the mobile customer. Oracle provides a comprehensive, enterprise-level solution for managing the financial well-being of consumers and businesses across modern marketing, sales, and service processes. This complete solution opens new digital channels and enables recommendations of financial offerings using predictive analytics and artificial intelligence.
For example, customers can interact from their mobile devices with a virtual assistant and transition directly to the branch banking specialist in one conversation. Personalized assistance is driven by external mobile, social, and digital data that captures financial behavior. This enables relevant financial advice across the customers' life stages and in the context of selecting financial services.
Oracle's platform sets the foundation for complex financial transactions and is easily extendable to unique financial processes and/or existing ecosystems in a secure and compliant way.