Oracle Modern Best Practice—Disparate Sources to Unified Data
Disparate Sources to Unified Data
The big data and analytic capabilities built into modern marketing best practices enable you to harness the power of first and third party data sources. Analyze data sources, from traditional to mobile data and beyond. Collect data into a central location for efficient data modeling. Use the following modern best practice as your roadmap for creating exceptional, data-driven marketing campaigns.
Streamlined, Centralized Data Management
- Collect first party data assets from over 160 media partners
- Support mobile first and third party data activation
- Improve productivity with customizable third party online and offline templates
- Aggregate data through a centralized hub
- Analyze all audience and media performance data
Analytics. Big Data.Ingest Data
Collect and ingest data from any available channel and sources: in-house, third party, purchased, social media, etc.
- Video: Oracle Marketing Cloud: Program Orchestration (2:00)
- Guide: Modern Marketing Essential Guide: Data Management
Analytics. Big Data.Integrate and Unify
Aggregate and perform rule-based identification and classification of campaign relevant data.
Analytics. Big Data.Utilize Data
Use the unified data source to build highly targeted audience segments for marketing and sales.
Analytics. Big Data.Manage and Maintain
Ensure data quality and consistency with ongoing data maintenance.
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