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Oracle CX for Healthcare

Take an integrated, coordinated approach to your customer experience within healthcare. Deliver personalized service in the channels your patients choose to interact, whether digital or physical. With Oracle CX solutions, you can quickly resolve their questions and service requests and automate patient outreach.

Explore healthcare customer experience with Oracle CX

Digital experiences tailored for each patient

Improve outcomes at the individual and community levels. Deliver personalized experiences that drive engagement.

Build personalized patient engagement strategies

Interact with existing members and engage with the broader community when, where, and how they prefer—whether that means email, SMS/MMS, or mobile notifications. Provide helpful tips and advice to help them stay healthy. Learn which outreach strategies are the most engaging so you can build trust with both new and existing members.

Increase brand awareness

Promote new, innovative treatment options, publicize medical advances, and highlight specialty areas through orchestrated, omnichannel marketing campaigns. Grow your brand locally, nationally, or globally.

Public health campaigns

Configure integrations to use data from your CRM, electronic medical record (EMR), or electronic health record (EHR) systems, and population health management systems to deliver relevant communications and community outreach. Leverage AI and machine learning (ML) to analyze trends and run highly targeted public health campaigns focused on education and prevention. Leverage Oracle Marketing solutions to segment patient populations across broad geographic regions and deliver HIPAA-compliant email communications at scale.

Health and wellness offerings

Create wellness programs that encourage healthy behaviors and routine preventive care. Get the right messages to the right patients to strengthen your relationships. Tailor your communications to specific audiences.

Value-added programs

Offer medication adherence programs across channels to increase the availability of care, enhance patient experiences, and improve patient health.

Frictionless patient service experiences

Improve access to care, increase staff efficiencies, and create the digital experiences your patients and members deserve.

Orchestrated scheduling and follow-up

Empower patients to request office visits and manage their appointments online. Automate appointment reminders, schedule confirmations, and follow-up communications to ensure that care is administered on a timely basis.

Patient and member self-service

Oracle’s self-service portal makes it easy for your patients and members to find healthcare providers and facilities, including doctors, specialists, retail clinics, surgical centers, and specialty outpatient or alternative treatment centers. Offer 24/7 customer service and guidance to patients with AI-enabled digital assistants.

Omnichannel assistance and automated support

Offer patients and members the support they need through the channels they prefer with instant access to answers, personalized advice, and tailored content through your self-service channels.

Western Sussex Hospitals logo

The Western Sussex Hospitals Family Assist program transformed their service model to increase digital interactions, making it easier for families to work with caregivers and freeing caregivers to provide more care.

Oracle CX for Healthcare benefits

  • Achieve better health outcomes

    Improve outcomes for patients, members, and the broader community with proactive outreach and efficient services. Make it easier for patients to access the care they need and encourage them to put their health first.

  • Make it easy for your patients and members to engage with you

    Offer a digital-first experience by providing your patients and members with a self-service portal to access their healthcare information and connect with caregivers.

  • Engage patients and members with relevant, timely resources

    Get the right information about care and services to the right people at the right time. Offer personalized articles, content, and communications to inform patients and members about care options, health services, preventative care, and more.

  • Improve patient satisfaction

    Resolve patient questions and issues faster.

    Healthcare industry digital transformation

Thought leadership

Oracle named a Leader in the Omdia Universe: Selecting a Customer Engagement Platform, 2020-21 report

Steve Earl, Vice President of Product Marketing, Oracle CX

Oracle was named a Leader in the Omdia Universe: Selecting a Customer Engagement Platform 2020-21 report. As stated in the report, “Oracle should appear on your shortlist if you want to optimize your business for consumers.” Oracle CX brings front- and back-office processes together to empower whoever gets to the customer first.

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