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After two years of research and working closely with Moat by Oracle Data Cloud, Pandora for Brands announces their plans to launch a first-to-market, robust Audibility initiative.
Read the articleThe Showheroes video platform announced an integration with Moat by Oracle Data Cloud to measure the viewability and invalid traffic (ITV) on the video inventory of the premium publishers.
Read the articleThe Drum Awards for Digital Advertising (formerly Digital Trading Awards) recognise the best digital media in advertising and the most effective technological innovations. Oracle a finalist Best Overall Technology for Programmatic Trading.
Read the articleVivendi-owned video platform Dailymotion today launched a premium video ad inventory marketplace with up to 100% viewability guaranteed in collaboration with Moat by Oracle Data Cloud, a leader in real-time attention analytics.
Read the articleOracle Data Cloud is adding attention data via TVision to Moat Reach, enabling marketers to use those insights to better understand how much of their cross-platform ad spend is reaching the right audience with an impression they actually see to iterate and optimize their campaigns in the future.
Read the articleCapturing consumer attention has never been more critical for driving business success, says Carlotta Zorzi, account manager EMEA at Oracle Data Cloud. Hear from her the three core areas that advertisers must consider when developing a meaningful approach to measurement.
Read the articleReddit has added new inventory for advertisers, giving them more options for targeting and brand safety. These new protections stem from the platformâs integration with Oracle Data Cloud.
Read the articleReddit is pleased to announce the launch of Inventory Types, a new feature that offers advertisers three tiers of inventory to choose from, based on their individual campaign objectives, brand safety requirements, and targeting goals.
Read the articleOracle Data Cloud has announced the launch of Moat Outcomes, a performance measurement service it maintains will help brands better attribute their marketing interventions to in-store visits.
Read the articleWe have expanded our Moat by Oracle Data Cloud measurement suite to include Moat Outcomes, an always-on platform that will change the measurement game.With Moat Outcomes, causal measurement becomes more agile and responsive, providing marketers with real-world business results from their ad campaign in as little as ten days.
Read the articleIn the latest Adexchanger Talks podcast, Rob Tarkoff, EVP, Oracle CX and Data Cloud sits down to talk to with Zach Rodgers about acquisition and the what’s on the horizon.
Read the articleWhen it comes to cheating advertisers out of their ad spend and stealing revenue from publishers, fraudsters are upping the ante.
Read the articleIt’s paramount to protect your digital media investments from bad actors looking to capitalize on market uncertainty. Our best defense against this fraud starts with understanding IVT, writes, Callie Reynolds, vice president, account management, Oracle.
Read the articleThe global pandemic of 2020 has had far-reaching economic effects—with few industries spared from the need for quick adaptation. The television advertising market, for one, has already seen stay-at-home orders contribute to the first increase in traditional television viewership since 2012. Yet upfront spending for the 2020-21 season was $7 billion less than previously predicted by eMarketer.
Read the articleWith more than 90,000 votes cast by Adweek readers, for their 2020 “Readers’ Choice: Best of Tech Awards,” Oracle is deeply honored to have received top honors across three categories.
Read the articleNew analysis released today by the World Media Group (WMG), a strategic alliance of the world’s premium media brands, confirms that advertising campaigns viewed within a trusted editorial environment are yielding significantly better results for attention and viewability than the industry standard.
Read the articleOracle Data Cloud announced the new integration with Active Agent, a multichannel demand-side platform (DSP) that will leverage Oracle's contextual intelligence solution.
Read the articleAndreas Dooley, Director of Activation Partnerships at Oracle Data Cloud, explores how nuances in words and language are driving the future of contextual targeting.
Read the articleTogether, Teads and Moat by Oracle Data Cloud have been honored by the Digiday Video Awards for providing the “Best Video Adtech Innovation” across the industry.
Read the articlePublishers Clearing House (PCH), today announced a new strategic initiative with Moat by Oracle Data Cloud.The agreement will provide Publishers Clearing House with third-party traffic measurement solutions to better assess inventory quality, as well as quantify audience behavior and media consumption across desktop and mobile devices.
Read the articleKevin Whitcher, vice president, product management, Moat by Oracle Data Cloud explains his top five tips to optimize measurement strategies across TV and digital to ensure that marketers are making the most of their ad spend and truly measuring what matters.
Read the articleThe CBC/Radio-Canada’s desktop and mobile web digital display advertising will now be fed through the Index Exchange’s Key Values feature, powered by Moat header-tags. This enables superior targeting and brand safe and suitable measurement.
Read the articleIn a fragmented world of multiple devices and multiple distractions, Derek Wise explores what this means for marketers as they navigate a new normal.
Read the articleAdExchanger covers the recent launch of Moat Reach, a cross-platform reach tool.
Read the articleIn this video interview with Beet.TV, Oracle’s Michelle Hulst, GVP, Marketing & Strategic Partnerships, Oracle Data Cloud explains ways in which new normal will force marketers to change tack.
Read the articleHear from Oracle Data Cloud's Chris Langel as he explores what marketers need to know when it comes to brand safety and brand suitability.
Read the articleOracle Data Cloud's Ben Geach contributes to this guide which was developed by experts from IAB Europe’s Programmatic Trading Committee (PTC) to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post third-party cookie advertising ecosystem.
Read the articleUse this phrase as the intro statement after the headline: Tremor video has extended its partnership with DoubleVerify to expand its brand protection solution. This is paired with Oracle's Contextual Intelligence tools to ensure ads run safe and are in brand-suitable environments.
Read the articleThe upcoming back-to-school shopping season will carry a different weight than previous ones, as uncertainly looms over whether students will be returning to their school buildings or their living rooms.
Read the articleOracle recently donated its Therapeutic Learning System platform to help the US Department of Health and Human Services (HHS) collect real-time medical data on COVID-19.
Read the articleThe IAB Australia gathered insights from verification vendors from across the region. Oracle Data Cloud's June Cheung answers questions on how contextual targeting differs from the use of blacklisting, and how the industry can work more closely together to support our news industry.
Read the articleTaboola, announced a collaboration with Moat by Oracle Data Cloud, which gives Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events.
Read the articleIf the digital advertising industry is to increase investment from the buy-side and to continue to benefit consumers through personal, timely and relevant content, then maintaining transparency is critical. Hear from Oracle’s Ben Geach.
Read the articleOracle announced the availability of Oracle Cloud Data Science Platform, which offers data scientists tools to deploy, train, and manage machine learning algorithms in the cloud.
Read the articleBrand safety is not a new challenge, yet it remains top-of-mind for brands and continues to earn global attention. Hear from Oracle’s Derek Wise to gain insight into the secrets behind winning brand safety strategies.
Read the articleIndependent video platform provider JW Player is partnering with Oracle Data Cloud to strengthen the company’s video ad targeting solution to ensure brands have relevant and suitable inventory for their customers.
Read the articleOracle Retail is offering Oracle Retail Consumer Insights, a new tool to help retailers understand the characteristics of their best customers and apply them to find similar potential customers using third-party consumer data in Oracle Data Cloud.
Read the articleDX Marketing shares why they chose Oracle for all of their data and marketing needs as they transitioned from a traditional direct mail company to a digital marketing and consumer insights company.
Read the articleAdExchanger caught up with Oracle’s Rob Tarkoff to ask him about Oracle’s evolution and what’s on the horizon for 2020, ahead of AdExchanger's Industry Preview event, January 28-29.
Read the articleOracle Data Cloud customer Pinterest recently introduced a beta product called Pinterest Trends, which gives marketers a view of the top US search terms within Pinterest from the past 12 months.
Read the articleIn a recent Futurum Tech Podcast with Independent Analyst Daniel Newman, Chief Marketing Officer of Oracle CX Des Cahill discusses what makes Oracle's customer data platform stand out from the competition.
Read the articlePinterest recently launched Pinterest Trends, a new feature that reveals the most popular search keywords within the year. Additionally, a survey by Oracle Data Cloud reveals that Pinterest users spend 29 percent more while shopping than nonusers.
Read the articleWith new updates to Oracle's enterprise-class customer data management platform, customer data from marketing and advertising systems will be integrated into Oracle CX Unity to deliver more tailored customer experiences.
Read the articleWhether you are an advertiser, publisher, tech provider, or an everyday consumer, we all are affected by ad fraud and invalid traffic (IVT). Learn how the industry is fighting back and what can be done to keep budgets safe, says, Mark Kopera is the Head of Product Management for Moat by Oracle Data Cloud.
Read the articleOctane11 announced its launch is of their new, full-stack B2B marketing platform, learn how Oracle Data Cloud is helping launch this new platform.
Read the articleOracle Data Cloud enables improved audience segmentation for social marketers using Kenshoo to support advertisers in expanding their audience network and improve advertising relevance.
Read the articleWhen compared with previous years, the 2019 holiday shopping season has six less days between Thanksgiving and Christmas. What does this mean for retailers? Does less time for shopping translate to stagnating sales? The data may surprise you.. hear from Oracle Data Cloud’s Tricia King.
Read the articleMediaMath has pledged to clean up the digital media supply chain with top leaders across the industry, including Oracle Data Cloud.
Read the articleMoat announced a partnership with GIPHY to measure the viewability of branded GIFs.
Read the articleDo people on Pinterest actually purchase new CPG products more frequently? New research from Oracle Data Cloud (ODC) says yes.
Read the articleThe following industry experts explain the key trends that they think will impact the future of digital advertising from the use of data and metrics, importance of creative to emerging media channels.
Read the articleComscore recently joined forces with Adobe, Google, and Oracle Data Cloud to introduce privacy-focused connected TV audience segments that will allow media buyers to reach key users, better manage frequency, and deliver more relevant ad experiences.
Read the articleAccording to a new study by Oracle Data Cloud, Pinterest is now used as a reliable site for discovering new vehicles and is widely considered an influencer resource for consumers looking to purchase a new car.
Read the articleToyota’s promoted video campaign for its Avalon hit a 53% average view-through rate.
Read the articleTeads, The Global Media Platform, announces the ability for advertisers to measure the total viewable exposure time of each ad impression, and offers 100% viewability for all VCPM (viewable CPM) and CPCV (cost per completed view) buys.
Read the articleVideo advertising company Teads has launched a new product charging brands only for viewable ad placements.
Read the articleThe organization's COO explains how the digital advertising industry is working together to fight crime.
Read the articleDigital audio is experiencing a revolution akin to the rise of “over-the-top” (OTT) streaming for video content consumption.
Read the articleEvidence-based thinking is a management virtue, and for marketers spending in the digital channel, leveraging data has become conventional wisdom.
Read the articleJust because your ad is served online or in an app doesn't mean people will see it. Here’s what viewability is, how it’s measured, and why it matters.
Read the articleOracle Data Cloud has involved itself in another brand safety initiative, with social media company Reddit, to police user-generated content (UGC).
Read the articleIn their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency in digital advertising?
Read the articleAdExchanger announced that Samsung will integrate with Oracle Data Cloud’s Moat Analytics to measure viewability and invalid traffic rates for ad delivery for Samsung Smart TV households.
Read the articleSamsung’s Smart TV homes will add a new data set to measure viewability for OTT ad inventory -- this from Oracle Data Cloud’s Moat.
Read the articleSamsung's advanced TV wing is integrating with Oracle Data Cloud's Moat to measure viewability and invalid traffic across Samsung's 30m-plus smart TVs.
Read the articleOn Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV households, including TV Plus, Samsung’s OTT service.
Read the articleOracle and The World Bee Project are expanding their partnership after developing trials of 'smart hive' technology to collect billions of data points about the health and activity of honey bees for scientific research and conservation efforts.
Read the articleIn the fragmented media landscape, figuring out at what point do the marketing investments deliver optimal returns when seeking real-time targeted personalization and engagement can be a challenge for brands.
Read the articleLinkedIn will partner with Oracle Data Cloud’s Moat Analytics to provide additional, third-party data oversight to further validate its on-platform video data.
Read the articleAccording to internal data, LinkedIn users are 20x more likely to share a video on the platform than any other type of post - while for paid content, LinkedIn members now spend 300% more time watching video ads, as compared to time spent with static Sponsored Content.
Read the articleThe last time you were on your phone — what were you doing? Probably checking your text messages or sending an email, but I bet you also watched a video. Why? Because videos make information digestible and easier to understand. On LinkedIn, video is the fastest growing type of content on the platform, and members spend almost 3x more time watching video ads compared to time spent with static Sponsored Content.
Read the articleJust because your ad is served online or in an app doesn't mean people will see it. Here’s what viewability is, how it’s measured, and why it matters.
Read the articleIt’s a no brainer that if you’re reading an article about the best skincare products for the summer that an ad for a moisturising SPF body lotion placed next to the article should get more traction than an ad for office furniture.
Read the articleThe first thing brands need to protect against fraud with transparency is sophisticated data-driven measurement technology that verifies customer identity.
Read the articleOracle Data Cloud is making its audience data available for over-the-top (OTT) marketing campaigns through an integration with data-management platform (DMP) Tru Optik.
Read the articleThrough Oracle Data Cloud, Spotify and Oracle are partnering to help automotive marketers more efficiently target potential car buyers at every stage of the buying cycle and across all car segments.
Read the articleSurvata partnered with Oracle Data Cloud to integrate attention data from its ad viewability platform, Moat Analytics. According to Mark Kopera, head of product for Moat Analytics at Oracle Data Cloud, “the partnership ties attention analytics with the impact the campaign has on the consumer viewing the ad”.
Read the articleBrand safety is no small issue for advertisers. The phrase itself has morphed into a catch all for a multitude of challenging advertising problems.
Read the articleTo address the brand safety challenge, marketers are adopting context-based targeting practices to identify and actively avoid specific content.
Read the articleMoat Analytics, an Oracle Data Cloud company, has earned accreditation from the Media Rating Council (MRC) for its ability to detect and filter sophisticated invalid traffic (SIVT) such as the ad fraud generated by bot networks in mobile apps.
Read the articleIndependent News & Media expanded its collaboration with Oracle Data Cloud to use Oracle Contextual Intelligence, which is powered by technology from Oracle’s Grapeshot acquisition.
Read the articleKurt Kratchman, group vice president of product development and international for Oracle Data Cloud, offers his 2019 digital marketing predictions, including the insight that while new technologies will make execution easier, creating an effective strategy will remain audience-driven.
Read the articleWith Oracle’s acquisition of Grapeshot, the data solutions provider is helping today’s marketers balance hyperpersonalization with context.
Read the articleOracle's Eric Roza, general manager and senior vice president of Oracle Data Cloud, sits down with Ryan Joe, AdExchanger managing editor, to share what users can expect in data management in 2019 with the addition of new regulations, privacy concerns, and expanded channels.
Read the articleOracle Data Cloud announces Oracle Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics that is designed to help publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and deliver in a brand-safe environment.
Read the articlePixability’s new Partner Connect Program, a marketplace for video ad platforms along with creative, data, and measurement solutions, joined with Oracle Data Cloud’s Moat Measurement to provide more accurate measurement tools for advertisers in the evolving digital world.
Read the articleAmobee, a digital marketing technology company, expanded its partnership with Oracle Data Cloud to become one of the first companies to activate third-party data across programmatic and social media through its platform.
Read the articleActivewear provider Hill City, a Gap Inc. label, turned to Amobee and Oracle Data Cloud to help roll out an online marketing ecosystem that segments audience members via different platforms and adjusts or suppresses campaigns based on activity in other channels.
Read the articleTo complement its Oracle Moat solution as part of the existing Grapeshot pre-bid brand, Oracle Data Cloud announced Pre-Bid by Moat, which assesses inventory for viewability and invalid traffic before an ad is programmatically bid.
Read the articleAt Oracle OpenWorld 2018, Oracle Chairman and Chief Technology Officer Larry Ellison presented the company’s next-generation cloud in addition to three new offerings: Oracle CX Unity, Oracle Subscription Management, and a new SMB data solution for B2B marketers.
Read the articleAt Oracle OpenWorld 2018 in San Francisco, Oracle unveiled new artificial intelligence enhancements to Oracle ERP Cloud and Oracle EPM Cloud, its suite of project and applications management tools, and Oracle Human Capital Management Cloud, its recruiting and talent product family.
Read the articleOracle Data Cloud helped Hyundai track the buy-through rates via a personalized video campaign on Facebook and Instagram that reached 5.4 million households and was credited with 2,227 new Sonata sales during the measurement period.
Read the articleMarketing speaks to Oracle’s David Bochsler, director, OMC, ASEAN, on the insights of doing personalisation right.
Read the articlePublisher Vice implemented Oracle Data Cloud’s contextual brand safety solution for video to better uphold inclusiveness throughout all of its site content. The publisher will now feed its content through Oracle Data Cloud’s Contextual Intelligence platform to analyze subjects and themes and assign a brand safety score.
Read the articleForbes contributor David Doty cites Oracle as a formidable player in the ad tech field with vast amounts of consumer data—two billion global consumer profiles. Oracle Data Cloud, which holds many of these assets and others, is used by publishers and marketers to connect online and offline behavior and sales.
Read the articleWorking with Oracle Data Cloud, advertising trade bodies will help marketers clean up their data footprint by inviting them to adopt a new data transparency label that outlines vital information such as source, collection, segmentation criteria, recency, and cleansing specifics.
Read the articlePinterest will work with Oracle Data Cloud’s Moat for increased viewability and foot traffic across its platform.
Read the articlePowered by VAMOS software, new advanced TV program includes tiered offerings with self-service and managed services options.
Read the articleWith marketers and media agencies demanding more control and transparency when it comes to media campaigns, national TV advertising-tech company Simulmedia is offering a new program called Transparent TV.
Read the articleAdExchanger spoke to Stutz about his growth plans for the cloud marketing business – and how Salesforce differentiates itself from a competitive field of cloud tech giants.
Read the articleWith marketers and media agencies demanding more control and transparency when it comes to media campaigns, national TV advertising-tech company Simulmedia is offering a new program called Transparent TV.
Read the article