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Trending Questions

Why choose Oracle vs. Salesforce?

Top 3 reasons to choose Oracle Advertising and CX


Customer experience goes beyond CRM

Make every customer interaction matter and exceed expectations instead of just managing relationships. Oracle helps you connect your entire organization with one cloud for marketing, sales, service, commerce, and loyalty.* With Oracle Advertising and Customer Experience (CX), you can easily build personalized marketing campaigns and loyalty programs that react to customers in the moment, increase sales productivity while focusing on customer needs, and resolve issues with knowledgeable service.


The most complete solution available

Oracle offers a comprehensive solution with marketing, sales, commerce, service, and loyalty that’s connected to HR, finance, and supply chain. Our front- and back-office applications have the same intuitive experience and share a common data model. Gain a single source of truth and real-time visibility into the rest of the business, without having to pay for expensive middleware and consultants.


Make every customer interaction matter with Oracle Advertising and CX

Improve employee satisfaction, easily personalize experiences, and accomplish more with purpose-built intelligence embedded throughout the customer experience. Oracle Advertising and CX offers predictive planning and modeling tools that help you align territories and quotas, engage the right customer at the right time, and eliminate over-discounting with machine learning focused on sales.** Target and personalize your marketing campaigns with algorithms that understand customer behavior. And boost customer satisfaction with intelligent service that offers optimized scheduling and easy-to-find answers based on customer needs.

Oracle is one of very few companies that has the scope and depth of business applications to help enterprises orient all of their business operations around customers first.

Nicole France Vice President and Principal Analyst, Constellation Research

Make every customer interaction matter with Oracle Advertising and CX

Empower the person within your organization who engages the customer first. By connecting your front- and back-office applications, you align your organization around your customer and simplify operations for your employees. Only Oracle provides a single cloud solution that includes enterprise resource planning (ERP), human capital management (HCM), supply chain, and customer experience (CX).

Oracle Advertising and CX goes beyond CRM to deliver experiences tailored to each customer’s online behavior in real time. Whether it is marketing, sales, commerce, service, or loyalty, partnering with Oracle allows you to apply intelligence to every task using consistent data and intuitive tools.

Companies delivering on advanced CX initiatives with Salesforce can struggle to individualize the experience for their customers. With Oracle, you can gather everything you know about your customers into unified, accurate, and actionable profiles for each customer. We have been helping customers like you manage, secure, and drive business value from data for more than 40 years. Data is in our DNA. We have the knowledge and experience to help you make every customer interaction matter.

Explore product tours to see how Oracle Advertising and CX can help you.

Aon drives digital transformation and unifies their sales team

Like many B2B companies, Aon is transforming their marketing and sales teams to be more digitally enabled and include automation into their sales processes.

As Teffani Zadeh, CIO of Growth Enablement and North America IT, points out: "It is absolutely a requirement to bring all of our sales force into one instance so that we can act as one Aon and better serve our clients."

See how Oracle Advertising and CX solutions are helping Aon help their sellers sell more and grow their business.

Oracle Advertising and CX customer success stories

Leading companies around the world are choosing Oracle to save money, deliver more sophisticated and personalized experiences, and empower the person who gets to the customer first to provide a consistent and rewarding experience.

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Oracle named a Leader in Omdia Universe report: Selecting a Customer Engagement Platform, 2020–21

Oracle named a Leader in Omdia Universe report: Selecting a Customer Engagement Platform, 2020–21

Oracle received the highest ranking in the Omdia Universe: Selecting a Customer Engagement Platform 2020-21. According to the report, "Oracle should appear on your short list if you want to optimize your business for consumers."

Oracle's position as a Leader in the Omdia report reaffirms the strength of our interconnected CX capabilities. It shows our ability to help you unify digital selling channels, fuel sales experiences with vetted company data, adapt to selling models to drive more predictable revenue streams, and offer intelligent, prescriptive selling journeys for your customers.

*Gartner Market Guide for Loyalty Management, July 2020

**Gartner Magic Quadrant for Sales Performance Management, February 2020

Gartner, Magic Quadrant for Sales Performance Management, Melissa Hilbert, 18 February 2020. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Gartner document is available upon request from Oracle.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates.

B2B interactive demo

Make every customer interaction matter by connecting all of your business applications. See how Marketing, Sales, and Service work together to deliver exceptional CX.

Interactive tour for B2C

Deliver a cohesive, personalized customer experience tailored to your customers and prospects throughout every marketing, commerce, and service interaction using our connected suite of B2C applications.

Gartner Magic Quadrant CRM Customer Engagement Center

Oracle was named a Leader in the 2020 Gartner Magic Quadrant for the CRM Customer Engagement Center—for the ninth year in a row.

Oracle Unity interactive tour

Combine customer data from offline, online, and third-party datasources to create a dynamic, single, and real-time view of each customer with Oracle Unity Customer Data Platform.

See what Oracle CX can do for you

Have questions on a specific CX solution? We’re here to help.