Busting Common Myths of Marketing Automation
The Reality of the Marketing Technology Journey
Marketing automation is quickly moving from early adopter use to a competitive necessity. Despite widespread use, many marketers are just beginning to adopt marketing automation. This white paper shares insights from Demand Gen Report’s own research and industry expert interviews to dispel five common myths associated with marketing automation. In doing so, it highlights the benefits, explores what it takes to unlock a range of potential, and explains how to use marketing automation for personalized, buyer-centric marketing.