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Content Marketing Platform

Content Marketing

Scale Content Across the Customer Lifecycle

Plan, Produce, and Deliver Your Best Content

Organizations must create the right content for the right person at the right time delivered through the right channel. Oracle Content Marketing makes it easy for everyone in your organization—and even your customers—to create and distribute compelling content across multiple channels to the people you want to reach. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle.
 
 
 
White Paper
econsultancy-the-future-of-content-Marketing-wp

The Future of Content Marketing

Content marketing is at a tipping point and top of mind. According to Econsultancy research, 77% of companies surveyed will increase their content marketing spend this year.

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WHAT'S NEW

Translation Management

Leveraging Oracle Content Marketing’s Translation Management functionality, it becomes possible for marketers to easily plan, collaborate, organize, and deliver localized content across all channels. Managing the translation of content through the workflow process and utilizing native integrations with Oracle’s Cross Channel Marketing Solutions and Oracle Social Marketing enables organizations to efficiently engage audiences in all regions.

Production Analytics

Content production analytics provide insights into the amount of content that marketers are producing. Production reports help determine how production efforts are tracking for both content assets and social promotions. Marketers can view metrics such as the quantity of assets and promotions that are scheduled six months into the future, or view how project-specific assets are trending towards completion.

Dynamic Cloud Content

The Dynamic Content app enables marketers to insert content from Oracle Content Marketing into emails and landing pages. Optionally, the marketer can personalize the content for specific personas and segments. This personalization will display specific content assets based on a set of configured filters. Marketers can update the dynamic content that displays based on the most recently approved content asset in the content repository.

Business Units

Using individual Business Units enables marketers to support separate Brands, Divisions, and Lines of Business by categorizing users based on their Business Unit. Users who are part of a specified Business Unit have access to all associated content assets and data. Enterprise business leaders are able to stay aligned with marketing teams from each business unit and ensure content brand consistency across the globe.

CUSTOMER STORIES

Success Stories
Telecommunications
LifeSize

LifeSize Fills the Pipeline with a Persona-Based Content Strategy

LifeSize rebuilt their global corporate website and developed a modern content strategy.

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Retail
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being a dominant retailer in Southern Brazil for more than 50 years, Lojas Colombo wanted to expand its presence in the region and looked for a partner to help implement a marketing automation lifecycle program.

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Education
Thermo Fisher

Fisher Science Education Uses Marketing Automation to Grow Customer Base

Thermo Fisher Science Education used marketing automation to take a 10 year old print publication into the digital age.

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RESOURCES

Guide
content-marketing-essentials

Modern Marketing Essentials Guide: Content Marketing

Content marketing is driving how marketing organizations engage their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter.

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Infographic
12-awesome-content-marketing-ideas-ig

12 Awesome Content Marketing Ideas (That Aren't Blog Posts)

We’ve got 12 content marketing ideas to take your strategy beyond the blog post. Frame it as a quiz. Use Twitter as a Q&A. Explore different charts. And that’s just the first three.

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Guide
marketing automation

Buyer's Guide: Evaluating Content Marketing Solutions

Many companies are turning to providers who can engineer a better content marketing process. Use this guide to identify the capabilities that will boost your content marketing results.

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