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Content Marketing

Scale Content Across the Customer Lifecycle

Plan, Produce, and Deliver Engaging Content

The right content across multiple personas and channels.
Organizations must create the right content for the right person at the right time delivered through the right channel. Oracle Content Marketing makes it easy for everyone in your organization—and even your customers—to create and distribute compelling content across multiple channels to the people you want to reach. Now you can plan, produce, and deliver engaging content across multiple personas and channels throughout the customer lifecycle.

Content performance metrics and ROI.
You’ve put together a successful content marketing program. Now you need to show that. Metrics are the currency of the new economy and without them your efforts are hard to defend.
PLAN: Define your strategy on one intuitive marketing calendar.
PRODUCE: Make it easy to use so everyone in the organization can participate.
PUBLISH: Push content to your blog, content hub, microsystem, and cross-channel marketing platform.
PROMOTE: Schedule and promote content to social channels through our built in social publishing platform or with Oracle Social Relationship Management (SRM).
PROVE: Quantify to justify with reporting on a content marketing dashboard.

Modern Marketing Essentials Guide: Content Marketing

Content marketing is driving how marketing organizations engage their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter.


What's New

Translation Management

Leveraging Oracle Content Marketing’s Translation Management functionality, it becomes possible for marketers to easily plan, collaborate, organize, and deliver localized content across all channels. Managing the translation of content through the workflow process and utilizing native integrations with Oracle’s Cross Channel Marketing Solutions and Oracle Social Marketing enables organizations to efficiently engage audiences in all regions.

Production Analytics

Content production analytics provide insights into the amount of content that marketers are producing. Production reports help determine how production efforts are tracking for both content assets and social promotions. Marketers can view metrics such as the quantity of assets and promotions that are scheduled six months into the future, or view how project-specific assets are trending towards completion.

Dynamic Cloud Content

The Dynamic Content app enables marketers to insert content from Oracle Content Marketing into emails and landing pages. Optionally, the marketer can personalize the content for specific personas and segments. This personalization will display specific content assets based on a set of configured filters. Marketers can update the dynamic content that displays based on the most recently approved content asset in the content repository.

Business Units

Using individual Business Units enables marketers to support separate Brands, Divisions, and Lines of Business by categorizing users based on their Business Unit. Users who are part of a specified Business Unit have access to all associated content assets and data. Enterprise business leaders are able to stay aligned with marketing teams from each business unit and ensure content brand consistency across the globe.

We Speak Your Language

Industry Expertise Achieves Rapid Time to Value

We’ve got the best practices and expertise to accelerate your Modern Marketing success. Featured industries:


Success Stories
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being a dominant retailer in Southern Brazil for more than 50 years, Lojas Colombo wanted to expand its presence in the region and looked for a partner to help implement a marketing automation lifecycle program.

View Case Study

Eaton Drives Pipeline Through Unique End User Engagement & Progressive Profiling

The marketing team for Eaton’s electrical sector business group created a unique awareness campaign aimed at IT professionals which enabled them to progressively profile prospective customers and truly understand the challenges they face every day.

View Case Study

“One article about IU’s residence centers, which incoming freshmen are particularly interested in, was shared 1,100 times. That’s the way prospective students want to get their information these days.”

Jay Steele | Assistant Director, Office of Enrollment Management, Indiana University