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Content Marketing Platform

Content Marketing

Intelligent Conversations Increase Engagement

Ignite Interest with Compelling Content

Oracle Content Marketing simplifies the overwhelming process of creating, distributing, and promoting new content to drive strategic conversations for every stage of the sales cycle. Plan, craft, and communicate messages to prospects and customers to spark relevant conversations that lead to conversions.
 
 
 
 

Amplify Brand Awareness with Intuitive Content Planning and Production

Supercharge Oracle Eloqua with Oracle Content Marketing
The global marketing calendar provides a single view of all marketing activities for both platforms to increase synergy and collaboration across multiple business units and geographies. The native integration between Oracle Eloqua and Oracle Content Marketing allows marketers to deploy relevant content at scale and across channels. Personas can be easily paired to Eloqua segments enabling the most precise and personalized conversations to help drive sales. 

How does Oracle Content Marketing help marketers drive better sales conversations?
Oracle Content Marketing empowers sales conversations by providing access to marketing-approved content created and categorized by persona and stages of the sales funnel. Users can share content across major channels and even leverage "snippets" of content specific to a buyer’s interest to drive engagement.

 
White Paper
econsultancy-the-future-of-content-Marketing-wp

The Future of Content Marketing

Content marketing is at a tipping point and top of mind. According to Econsultancy research, 77% of companies surveyed will increase their content marketing spend this year.

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CUSTOMER STORIES Success Stories
Telecommunications
LifeSize

LifeSize Fills the Pipeline with a Persona-Based Content Strategy

LifeSize rebuilt their global corporate website and developed a modern content strategy.

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Retail
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

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Education
Thermo Fisher

Fisher Science Education Uses Marketing Automation to Grow Customer Base

Thermo Fisher Science Education used marketing automation to take a 10 year old print publication into the digital age.

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RESOURCES
Guide
content-marketing-essentials

Modern Marketing Essentials Guide: Content Marketing

Content marketing is driving how marketing organizations engage their audiences. But in our consumer-empowered world, it’s become more difficult for marketers to cut through clutter.

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Infographic
12-awesome-content-marketing-ideas-ig

12 Awesome Content Marketing Ideas (That Aren't Blog Posts)

We’ve got 12 content marketing ideas to take your strategy beyond the blog post. Frame it as a quiz. Use Twitter as a Q&A. Explore different charts. And that’s just the first three.

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Guide
marketing automation

Buyer's Guide: Evaluating Content Marketing Solutions

Many companies are turning to providers who can engineer a better content marketing process. Use this guide to identify the capabilities that will boost your content marketing results.

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