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Social Marketing

Social Analytics

Prove your social ROI with real-time insights and powerful social intelligence

Modern Marketers need to measure everything and demonstrate the impact marketing initiatives have on generating qualified sales leads and revenue. By analyzing rich social data such as customer sentiment, interests and affinity, social marketers can catch customers at the right inflection of a buy cycle, and influence them to engage with relevant products and services.
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Analyze Customer Sentiment on Social Channels

Providing actionable data on all of your posts, Oracle Social Marketing makes it easy to gauge the effectiveness of your content. You get deeper, more-comprehensive real-time engagement metrics by combining the analytic capabilities of Oracle Social Marketing Cloud Service with Facebook Insights.
As a result, you can quickly and easily assess how your content is resonating with your brand’s influencers and fans, so that you can make timely, necessary, and flexible adjustments to your social marketing strategy.

Modern Marketing Essentials Guide: Social Marketing

How do you engage audiences with social media? Start with the 5 Pillars of Social Marketing: Listening, Engagement, Marketing Communications, Social Advertising, and Analytics.

Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

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Oracle Marketing Cloud helps Eaton Re-Engage Customers and Drive Pipeline Opportunities

Eaton designed a nurturing e-mail program to reengage with 20 percent of its customer base to increase market share.

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“I would definitely recommend the Oracle Marketing Cloud. The tool is very robust. It’s very easy to use. It’s got a fantastic reporting functionality.”

Natya Padman | Manager Business Communications, Canon Australia

Modern Marketers Feeling the Social Relationship

Social Media Today and Oracle Marketing Cloud created a survey that asked 175 marketers about goals, roles, and channels regarding social. See the numbers behind the findings.

White Paper

Social Media Intelligence 2015

This SiriusView compares leading vendors within the b-to-b social media intelligence (SMI) space. Get the full report here.


The Guide to Social Media Marketing

Make great social marketing strides in this digital world. Read how to listen, engage, publish, and analyze as part of your orchestrated and integrated marketing machine.