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Social Marketing

Social Publishing & Engagement

Optimize with Personalized, Measurable Content to the Right Audience at the Right Time

Modern Marketers need to drive brand awareness, advocacy, loyalty, and sales. Customers who are engaged with brands can be great ambassadors as well as great customers. Encourage loyalty and invite two-way conversations using personalized offers and incentives. Marketers can even consult with the customer community for marketing business, such as new product ideas and testing. With Oracle Social Publishing & Engagement, marketers can easily create content, select social streams, schedule the post, and publish engaging content to the right audience at the right time.
 
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Engage With Customers in Real-Time Conversations

Engage with fans and followers.
Successful engagement via social media means the ability to monitor and respond to high volumes of messages across many channels. Oracle Social Engage platform empowers marketers to manage all of these activities through a visually inspired, easy-to-navigate interface. It's designed to provide marketers with more customization and greater flexibility, making you more efficient and effective regardless of departmental role or business function.
 
Consolidate social publishing activities across social channels.
Oracle Social Marketing consolidates publishing activities for Facebook, Twitter, and other social properties into a convenient, integrated dashboard. The streamlined internal management and aggregated reporting allow organizations to scale social marketing across brands and geographies, and deliver a compelling brand experience to followers.
 
Tailor social content to the customer.
Foster successful relationships by providing the content your fans want, at the right time, and through the right channels. Do it without the cost and complexity of custom coding and time spent designing the experience. Oracle Social Marketing offers custom Facebook modules that drive dynamic content, fan engagement, and sales. It also provides a management system that makes creating, deploying, and tracking content easier than ever. You can deliver the dynamic content that engages your fans and deepens their relationship with your brand.
 
Guide
social-media-marketing

The Guide to Social Media Marketing

Make great social marketing strides in this digital world. Read how to listen, engage, publish, and analyze as part of your orchestrated and integrated marketing machine.

Download
CUSTOMER STORIES Success Stories
Retail
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being dominant in Southern Brazil for more than 50 years, retailer Lojas Colombo wanted a partner to help them implement a marketing automation lifecycle program that would help expand its presence in the region.

View Case Study
Manufacturing
Eaton

Oracle Marketing Cloud helps Eaton Re-Engage Customers and Drive Pipeline Opportunities

Eaton designed a nurturing e-mail program to reengage with 20 percent of its customer base to increase market share.

View Case Study

“I would definitely recommend the Oracle Marketing Cloud. The tool is very robust. It’s very easy to use. It’s got a fantastic reporting functionality.”

Natya Padman | Manager Business Communications, Canon Australia
RESOURCES
Infographic
Modern-Marketers-Feeling-the-Social-Relationship-ig

Modern Marketers Feeling the Social Relationship

Social Media Today and Oracle Marketing Cloud created a survey that asked 175 marketers about goals, roles, and channels regarding social. See the numbers behind the findings.

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White Paper
sirius-social-media-intelligence-2015-wp

Social Media Intelligence 2015

This SiriusView compares leading vendors within the b-to-b social media intelligence (SMI) space. Get the full report here.

Download
Guide
social-media-marketing

The Guide to Social Media Marketing

Make great social marketing strides in this digital world. Read how to listen, engage, publish, and analyze as part of your orchestrated and integrated marketing machine.

Download