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Oracle Maxymizer

Testing & Optimization

Oracle Maxymiser: Test and Personalize Customer Experiences

Create Meaningful Customer Experiences Across Devices and Channels

Track and analyze customer behavior across channels and devices to create tailored, engaging, and seamless experiences to optimize your marketing effort and achieve business goals. Using Maxymiser, marketers can bring customer data into focus to gain valuable insights and deliver the most relevant, personalized experiences with simple A/B testing, complex multivariate campaign deployments, advanced customer statistics and server side testing.

Personalize and Optimize any Web, Mobile, and Apps Experience

How does Oracle Maxymiser sharpen customer experiences?
Oracle helps marketers deliver personalized experiences tailored to them wherever and on whatever device they interact. With one powerful yet easy to use platform, Oracle brings deeply integrated, best-in-class technologies and industry-leading personalization and multivariate testing capabilities together to help marketers deliver on business goals.

What makes Oracle Maxymiser different than the other testing platforms?
Oracle is supported by unparalleled infrastructure through seamless integrations with your data management platform, CRM, or web analytics to connect with all marketing data, and delivers the scale to optimize any marketing effort whatever the volume or complexity of tests.

 
Guide

The Personalization Playbook

Whether you’re just beginning your personalization program or well on your way to creating an enviable customer experience, this playbook is for you.

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CUSTOMER STORIES Success Stories
Technology
Jobsite

Jobsite Employs Complex Testing & Optimization with Oracle

Jobsite uses Oracle Marketing Cloud to develop and test complex campaigns, deliver some incredible uplifts, and personalize and segment test data for better insights and confidence while marketing this award-winning job search company.

View Case Study
Retail
Clarks

Clarks Uses Multivariate Testing to Improve Online Conversion Rates

Oracle Maxymiser enabled Clarks to gain a better understanding of the customer and increase online conversions.

View Case Study
Entertainment
igame

iGame Bases Decisions on Numbers and Facts with Oracle

iGame uses Oracle Marketing Cloud to base decisions on numbers and facts instead of relying on a gut feeling, optimize marketing spend, and test customer experiences while marketing across all their brands at this gaming company.

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RESOURCES
Guide
cxo-buyers-guide-optimization-gd-oracle

CXO Buyer’s Guide

Successful CXO requires an optimization platform that supports testing and personalization for web, mobile, and apps with data integration.

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White Paper
Maxymiser A/B Testing & Optimization

The Forrester Wave: Online Testing Platforms

Oracle’s Maxymiser received the highest scores for both Current Offering and Strategy among all vendors in The Forrester Wave™: Online Testing Platforms, Q3 2015. Read Forrester’s evaluation of online testing platforms so you can choose the right vendor to help you thrive in the age of the customer by using testing and optimization.

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Guide
multivariate-testing-gd-oracle

Everything You Need to Know About A/B & Multivariate Testing

A/B and multivariate testing delivers insights you can use to deliver optimal web, mobile, and application experiences.

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