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Oracle Maxymizer

Testing & Optimization

Oracle Maxymiser: Test and Personalize Customer Experiences

Create Meaningful Customer Experiences Across Devices and Channels

Track and analyze customer behavior across channels and devices to create tailored, engaging, and seamless experiences to optimize your marketing effort and achieve business goals. Using Maxymiser, marketers can bring customer data into focus to gain valuable insights and deliver the most relevant, personalized experiences with simple A/B testing, complex multivariate campaign deployments, advanced customer statistics and server side testing.

Personalize and Optimize any Web, Mobile, and Apps Experience

How does Oracle Maxymiser sharpen customer experiences?
Oracle helps marketers deliver personalized experiences tailored to them wherever and on whatever device they interact. With one powerful yet easy to use platform, Oracle brings deeply integrated, best-in-class technologies and industry-leading personalization and multivariate testing capabilities together to help marketers deliver on business goals.

What makes Oracle Maxymiser different than the other testing platforms?
Oracle is supported by unparalleled infrastructure through seamless integrations with your data management platform, CRM, or web analytics to connect with all marketing data, and delivers the scale to optimize any marketing effort whatever the volume or complexity of tests.

 
Guide

The Personalization Playbook

Whether you’re just beginning your personalization program or well on your way to creating an enviable customer experience, this playbook is for you.

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CUSTOMER STORIES Success Stories
Retail
Notonthehighstreet.com

NotOnTheHighStreet.com Personalizes Experience with Oracle

NotOnTheHighStreet.com uses Oracle Marketing Cloud testing and optimization to test campaigns and optimize customer experiences all the way through the checkout funnel while marketing 170,000 unique products with 30% of them personalized.

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Financial Services
Standard Life

Standard Life Uses Testing and Optimisation to Drive CRO

Through web testing and optimization, Standard Life achieved impressive CRO with 217% uplift in click through rates.

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Travel
Flybe

Flybe Revenues Soar After Optimizing Online Customer Experiences

Flybe increases the number of bookings on scheduled UK flights by 6.9% after optimizing the online customer experience.

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RESOURCES
Guide
cxo-buyers-guide-optimization-gd-oracle

CXO Buyer’s Guide

Successful CXO requires an optimization platform that supports testing and personalization for web, mobile, and apps with data integration.

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White Paper
Maxymiser A/B Testing & Optimization

The Forrester Wave: Online Testing Platforms

Oracle’s Maxymiser received the highest scores for both Current Offering and Strategy among all vendors in The Forrester Wave™: Online Testing Platforms, Q3 2015. Read Forrester’s evaluation of online testing platforms so you can choose the right vendor to help you thrive in the age of the customer by using testing and optimization.

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Guide
multivariate-testing-gd-oracle

Everything You Need to Know About A/B & Multivariate Testing

A/B and multivariate testing delivers insights you can use to deliver optimal web, mobile, and application experiences.

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