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Oracle Maxymizer

Testing & Optimization

Welcome to Oracle Maxymiser

Everything Marketers Need to Optimize Web, Mobile, and Apps

With Oracle Maxymiser, website optimization is as easy as a single line of code. Bring all your customer data into focus. Run simple A/B testing and super-complex multivariate testing. Track and analyze customer behavior across all channels. Sharpen your personalization sweet spot. Gain customer insights like never before.

Why Oracle Maxymiser?

  • Discover results no one else can give you: With the industry-leading testing and optimization solution, you can quantify and optimize your online marketing spend. Oracle Maxymiser is the most sophisticated platform available for multipage, multistage, secure, and dynamic optimization. You now have the power to create tailored, engaging, and seamless experiences to help achieve business goals.
  • Connect with all your marketing data: Seamless integrations with your data management platform, CRM, or web analytics will import all 1st, 2nd and 3rd party data you’ve already gathered. With our real-time session data and proven algorithms, you will now have the power to drive actionable customer profiles and accurate personalization. It doesn’t matter where the data comes fromour platform will process it all.
  • Scale your optimization efforts: Whatever the volume, pace, and complexity of your tests, our enterprise platform is up to the job. We serve 20 billion unique experiences every month, each in just milliseconds. Test what you want, as often as you want.
  • Implement optimization with ease: Ease of use is the core of our platform, but you’re not limited to small or simple ideas. Our clients think big because more optimization programs can mean better, faster results. And our “one line of code, forever” deployment means you don’t have to wait for IT development cycles to get to the heart of your business.

The Personalization Playbook

Whether you’re just beginning your personalization program or well on your way to creating an enviable customer experience, this playbook is for you.

Maxymiser Testing

See How Mercury Insurance Doubled Conversions

To drive profit margins in a crowded marketplace, Mercury needed to implement a personalization program to gain a better understanding of each website visitor’s unique needs. See how they did it.

NotOnTheHighStreet.com Personalizes Experience with Oracle

NotOnTheHighStreet.com uses Oracle Marketing Cloud testing and optimization to test campaigns and optimize customer experiences all the way through the checkout funnel while marketing 170,000 unique products with 30% of them personalized.

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Financial Services
Standard Life

Standard Life Uses Testing and Optimisation to Drive CRO

Through web testing and optimization, Standard Life achieved impressive CRO with 217% uplift in click through rates.

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Flybe Revenues Soar After Optimizing Online Customer Experiences

Flybe increases the number of bookings on scheduled UK flights by 6.9% after optimizing the online customer experience.

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CXO Buyer’s Guide

Successful CXO requires an optimization platform that supports testing and personalization for web, mobile, and apps with data integration.

White Paper
Maxymiser A/B Testing & Optimization

The Forrester Wave: Online Testing Platforms

Oracle’s Maxymiser received the highest scores for both Current Offering and Strategy among all vendors in The Forrester Wave™: Online Testing Platforms, Q3 2015. Read Forrester’s evaluation of online testing platforms so you can choose the right vendor to help you thrive in the age of the customer by using testing and optimization.


Everything You Need to Know About A/B & Multivariate Testing

A/B and multivariate testing delivers insights you can use to deliver optimal web, mobile, and application experiences.