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Deliver tailored, data-driven experiences. The choice between delivering one-size-fits-all versus a truly personalized experience is no longer an option. By leveraging in-session activity—along with CRM, ESP, and DMP data—marketers can quickly respond to customer behavior with relevant offers and messaging to reduce customer frustration, cart abandonment, and bounce rate. Combine this rich data with ad exposure insight to tailor online experiences to high-value segments, converting one-time purchasers into loyal, returning customers.
Drive revenue and engagement by promoting relevant recommendations to your customers at the right time. Oracle Maxymiser’s recommendations capability uses contextual and historical customer data and applies machine learning to identify and serve the right item—whether it’s a service, product, or content. With easy-to-use, self-service dashboards, marketers can effortlessly inject, configure, and deploy real-time recommendations at any point in the customer journey—without relying on IT.
Oracle Maxymiser is built to get teams up and running quickly. The full suite of testing and personalization capabilities are available through a single line of code.
How does personalization help marketers deliver exceptional experiences?
Oracle Maxymiser’s personalization capabilities help you deliver customized messages to a specific group of customers or prospects. By displaying personalized messages based on trends and behavioral data, you can increase engagement, reduce cart abandonment, and gain new revenue opportunities.
How do Oracle Maxymiser’s personalization capabilities differ from other tools and platforms?
Maxymiser gives marketers a complete view of customers and audiences by aggregating data from websites, apps, and third-party sources, such as CRM applications and DMPs.
“Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side.”— Ashley Howe, Analytics and Optimization Manager, National Express
Animation software company Powtoon turned to Oracle Marketing Cloud to re-engage users through a safe and effective cart abandonment campaign.
Discover how Callaway Golf uses Oracle Marketing Cloud to drive personalization, engagement, and revenue by testing promotions, versions, and touches to find the sweet spot of customer preference.
Mercury used Oracle Maxymiser to uncover new customer segments based on data captured in real time from online quote submissions.