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Ingest all your data. Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and then combine it with Oracle Maxymiser’s rich session data to build a complete picture of your customers.
Drive strategic, continuous testing. Launch A/B and multivariate testing and segment traffic so each user can experience any number of variants throughout the sales funnel. Discover new testing opportunities and gain additional insights into the onsite experience with Oracle Infinity-powered Heatmaps.
Leverage data for accurate targeting. Access accurate business insights to effectively segment and target audiences for a heightened focus on profitable opportunities.
How do the testing and targeting capabilities help marketers deliver more relevant experiences?
The testing and targeting capabilities allow you to execute simple A/B and multivariate testing. Tailor specific, personalized customer experiences on the fly that deliver enhanced insights while uncovering hidden business opportunities.
How are Oracle’s testing and targeting capabilities different than other tools and platforms?
Oracle brings all of the production and analysis functions of testing and targeting into the same platform that marketers already use. This allows marketers to respond to emerging data and trends, adapt to seasonality, and adjust pricing as inventory demands—all while improving the customer journey every step of the way.
“Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side.”— Ashley Howe, Analytics and Optimization Manager, National Express
Animation software company Powtoon turned to Oracle Marketing Cloud to re-engage users through a safe and effective cart abandonment campaign.
Discover how Callaway Golf uses Oracle Marketing Cloud to drive personalization, engagement, and revenue by testing promotions, versions, and touches to find the sweet spot of customer preference.
Mercury used Oracle Maxymiser to uncover new customer segments based on data captured in real time from online quote submissions.