How does Oracle Testing & Targeting help marketers deliver experiences that deliver enhanced business opportunities?
Oracle Maxymiser provides marketers with capabilities that allow them to execute simple A/B and multivariate testing as well as tailor specific, personalized customer experiences on the fly that deliver enhanced insights while uncovering hidden business opportunities.
How is Oracle Testing and Targeting different than other tools and platforms?
Oracle brings all of the production and analysis functions of testing and targeting into the same platform marketers already use. This allows marketers to: react and respond to emerging data and trends, adapt to seasonality and adjust pricing as inventory demands – all while improving the customer journey every step of the way.
Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side.— Ashley Howe, Analytics and Optimization Manager, National Express
Animation software company PowToon, turned to Oracle Marketing Cloud to re-engage users, through a safe and effective cart abandonment campaign.
Discover how Callaway Golf uses Oracle Marketing Cloud to drive personalization, engagement, and revenue by testing promotions, versions, and touches to find the sweet spot of customer preference and with marketing tools under one umbrella.
Mercury Insurance is a multiple-line insurance organization that offers a diverse product portfolio, including personal auto, homeowners, business, and mechanical breakdown insurance.