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Trending Questions

Find what works and what converts

Ingest all your data. Test the entire customer experience by pulling in audience data from any marketing platform or third-party business source and then combine it with Oracle Maxymiser’s rich session data to build a complete picture of your customers.

Drive strategic, continuous testing. Launch A/B and multivariate testing and segment traffic so each user can experience any number of variants throughout the sales funnel. Discover new testing opportunities and gain additional insights into the onsite experience with Oracle Infinity-powered Heatmaps.

Leverage data for accurate targeting. Access accurate business insights to effectively segment and target audiences for a heightened focus on profitable opportunities.


Connect your DMP with testing and optimization

  • Connect to any data: Easily connect to first-, second- and third-party data for testing, personalization, and optimization initiatives.
  • Seamless integration: Oracle Maxymiser and data management platform integration allow marketers to deliver more personalized online experiences to any audience.
  • Personalize any experience: Leverage a unified stream of user data to optimize your websites and apps.
Connect your DMP with testing and optimization

Visually create campaigns for mobile apps

  • Extend testing to mobile apps: Extend A/B and multivariate testing to iOS apps as easily as you would for your website.
  • Intuitive visual editor: Create, edit, and publish campaigns for app users without relying on technical resources.
  • No app store approvals or resubmissions needed: Quickly develop and drive a more optimized and consistent cross-channel experience as visitors move between devices.
Visually create campaigns for mobile apps

Take report insights and put them into action immediately

  • Predictive insights:  Provide the answers to how personalization efforts are generating new opportunities.
  • Increase ROI: Leverage native Maxymiser reporting algorithms that provide detailed insights into website campaign performance and visitor conversions.
  • Statistics for the real world: Leverage your data to gain rational insights that can be transformed into tactical decisions to accelerate your business.
Take report insights and put them into action immediately

Eliminate guesswork with data-driven, predictive personalization

  • Powerful, easy-to-use reports: Access interactive, intuitive reports to analyze campaign results.
  • Insight-driven campaign analysis: Use advanced in-depth filter options to slice and dice results down to segments within segments.
  • Access live user reports: Easily access campaign reports—at any time. Filter options let users continue building reports from where they left off and complete their analysis.
Eliminate guesswork with data-driven, predictive personalization

Grow your business with better testing and targeting

How do the testing and targeting capabilities help marketers deliver more relevant experiences?
The testing and targeting capabilities allow you to execute simple A/B and multivariate testing. Tailor specific, personalized customer experiences on the fly that deliver enhanced insights while uncovering hidden business opportunities.

How are Oracle’s testing and targeting capabilities different than other tools and platforms?
Oracle brings all of the production and analysis functions of testing and targeting into the same platform that marketers already use. This allows marketers to respond to emerging data and trends, adapt to seasonality, and adjust pricing as inventory demands—all while improving the customer journey every step of the way.

Learn more

Customer Stories

National Express logo

Oracle Maxymiser Sets New Roadmap for National Express Customer Journeys

“Working with Oracle Maxymiser feels like an extension of the team… the insights the campaign design team share are an invaluable guide to how we can improve our sales funnel and they never cease to deliver on the technical side.”
— Ashley Howe, Analytics and Optimization Manager, National Express
PowToon logo

Oracle Responsys Delivers a Winning Formula for Animation Software Powtoon


Animation software company Powtoon turned to Oracle Marketing Cloud to re-engage users through a safe and effective cart abandonment campaign.

Callaway Golf logo

Callaway Golf Drives Engagement and Results with Oracle


Callaway Golf

Discover how Callaway Golf uses Oracle Marketing Cloud to drive personalization, engagement, and revenue by testing promotions, versions, and touches to find the sweet spot of customer preference.

Mercury Insuranc logo

Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%


Mercury Insurance

Mercury used Oracle Maxymiser to uncover new customer segments based on data captured in real time from online quote submissions.


Modern Marketing Blog

Oracle Maxymiser


Explore research, stories, and tools to help you understand the power of moving to and using Oracle Maxymiser and other Oracle CX Marketing products in organizations of any size.