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The ability to deliver targeted messages directly to your consumers has changed marketing by enabling a new level of personalized outreach and exceptional customer experiences. We have the answers to each of your digital marketing needs.
Whether you are operating in a B2B or a B2C environment, Oracle Marketing Cloud helps you to recognize and target your ideal customers.
Once you’ve got your potential customers’ attention, Oracle Marketing Cloud provides both B2B and B2C marketers the tools they need to build engagement with connected and consistent customer experiences.
You have invested in finding the right audiences and optimizing how you engage with them across their unpredictable journeys. Now, you have reached the critical level of engagement where they are considering making a purchase.
Once new customers are acquired, we want them to be advocates on our behalf. Too often marketers conclude their efforts at the initial transaction and disregard the long-term customer relationship that leads to higher profits, improved retention, and increased customer acquisition from customer advocacy.
Connect your data, technology, people, and processes to more efficiently produce high-quality, sales-ready leads that drive bookings and increase revenue. Target the right personas at the right accounts and then automate personalized, cross-channel experiences.
Leverage an integrated marketing ecosystem to increase cross-functional alignment and ensure that everyone has the right content. Accurate, consolidated data helps you identify your best customers, get a better understanding of leads, and orchestrate adaptive nurturing based on customer interests.
Leverage an integrated marketing ecosystem to increase cross-functional alignment and ensure that everyone has the right content. Accurate, consolidated data helps you identify your best customers, get a better understanding of leads, and orchestrate adaptive nurturing based on customer interests.
Connect your data, technology, people, and processes to increase cross-functional alignment and ensure a steady flow of relevant sales-enablement content. Accurate, consolidated data helps you identify and target the right personas at the right accounts to drive bookings and increase revenue.
Activate data across technologies and channels to reduce advertising spend, drive optimization, reach the right audiences, and reduce acquisition cost. A consolidated view of your data also helps you effectively retarget known visitors and re-engage current customers.
Connect your data across technologies and channels—at scale and in real time—to get a clearer understanding of client satisfaction, drive incremental revenue through up-sell and cross-sell, and ultimately increase customer lifetime value.
Get more in tune with how consumers are interacting with your ecommerce site. Seamless data integration helps you create an ideal path to purchase and deliver a consistent, personalized experience. The right content. The right experience. More conversions.
Collaborate with cross-functional teams to design, develop, and execute end-to-end testing programs. Analyze results to propose optimizations that increase website conversions and achieve revenue goals. Champion a culture of testing and optimization.
Scalability. Security. Uptime. Simplify the IT landscape with fully integrated marketing solutions. Seamless integration provides consistent, reliable, and timely data flow and a single view of the customer. Aggregate, analyze, and report on data from multiple technologies and channels.
Break down the data silos. Integrate data from multiple technologies and channels for a single source of the truth. Apply predictive analytics to identify new business opportunities, create new customer segments, and understand who your best customers are.