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Social-Marketing

Social Marketing

Tie Social Insights to Campaigns and Revenue

Simplify Social Marketing with an Integrated Solution

Integrate powerful social marketing capabilities.
Modern Marketers can enable their business to be socially present using powerful social technologies to help understand perceptions, problems, risks, and opportunities.  Oracle’s Social Marketing provides the most comprehensive social tools to listen to social conversations, engage with customers, publish relevant content, and analyze social data to drive revenue, and align social messaging with other marketing programs.
 
Effective social marketing can create customer advocates who can be powerful influencers for purchasing decisions. It helps you collect customer suggestions, customer requests, and general feedback and then use the information for branding, campaign management, loyalty programs, sales conversions, and group and individual satisfaction measurements. When done well, social marketing can:
  • Keep customers engaged with a company
  • Align products and services with individual needs
  • Lead prospects through the buying process for your brands
     
 

 
Guide

Modern Marketing Essentials Guide: Social Marketing

How do you engage audiences with social media? Start with the 5 Pillars of Social Marketing: Listening, Engagement, Marketing Communications, Social Advertising, and Analytics.

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FEATURES & BENEFITS

Combining Social Marketing Technologies on a Unified Platform

Now there's a solution that performs listening, publishing, engagement, analytics, and content creation through a single user interface.  One integrated product gives an organization more powerful capabilities with greater efficiency and effectiveness.

Increasing Customer Retention and Advocacy

By recognizing customer preferences and then quickly delivering relevant social experiences, marketers can improve engagement between transactions, improving long-term retention and advocacy.

Optimizing Social Marketing Budgets

By pulling social listening, analytics, and engagement under one umbrella – and mapping it back to campaigns happening across other channels in the Oracle Marketing Cloud – marketing teams can maximize their investments in social engagement.

RESOURCES

White Paper
sirius-social-media-intelligence-2015-wp

Social Media Intelligence 2015

This SiriusView compares leading vendors within the b-to-b social media intelligence (SMI) space. Get the full report here.

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White Paper
social-data-management-platform-tn

Social Media and the Data Management Platform

Discover the benefits of powering your social media marketing efforts with data.

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Guide
social-demand-generation

Social Demand Generation

While just about every business is talking social these days, we know making it work for demand marketers is a tough nut to crack.

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CUSTOMER STORIES

Success Stories
Retail
Lojas Colombo

Lojas Colombo Uses Marketing Automation to Boost Online Sales

After being a dominant retailer in Southern Brazil for more than 50 years, Lojas Colombo wanted to expand its presence in the region and looked for a partner to help implement a marketing automation lifecycle program.

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Manufacturing
Eaton

Eaton Drives Pipeline Through Unique End User Engagement & Progressive Profiling

The marketing team for Eaton’s electrical sector business group created a unique awareness campaign aimed at IT professionals which enabled them to progressively profile prospective customers and truly understand the challenges they face every day.

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“One article about IU’s residence centers, which incoming freshmen are particularly interested in, was shared 1,100 times. That’s the way prospective students want to get their information these days.”

Jay Steele | Assistant Director, Office of Enrollment Management, Indiana University