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Social Marketing

Tie Social Insights to Campaigns and Revenue

Simplify Social Marketing with an Integrated Solution

Integrate powerful social marketing capabilities.
Modern Marketers can enable their business to be socially present using powerful social technologies to help understand perceptions, problems, risks, and opportunities.  Oracle’s Social Marketing provides the most comprehensive social tools to listen to social conversations, engage with customers, publish relevant content, and analyze social data to drive revenue, and align social messaging with other marketing programs.
Effective social marketing can create customer advocates who can be powerful influencers for purchasing decisions. It helps you collect customer suggestions, customer requests, and general feedback and then use the information for branding, campaign management, loyalty programs, sales conversions, and group and individual satisfaction measurements. When done well, social marketing can:
  • Keep customers engaged with a company
  • Align products and services with individual needs
  • Lead prospects through the buying process for your brands

White Paper

Social Media Intelligence 2015

This SiriusView compares leading vendors within the b-to-b social media intelligence (SMI) space. Get the full report here.



Combining Social Marketing Technologies on a Unified Platform

Now there's a solution that performs listening, publishing, engagement, analytics, and content creation through a single user interface.  One integrated product gives an organization more powerful capabilities with greater efficiency and effectiveness.

Increasing Customer Retention and Advocacy

By recognizing customer preferences and then quickly delivering relevant social experiences, marketers can improve engagement between transactions, improving long-term retention and advocacy.

Optimizing Social Marketing Budgets

By pulling social listening, analytics, and engagement under one umbrella – and mapping it back to campaigns happening across other channels in the Oracle Marketing Cloud – marketing teams can maximize their investments in social engagement.


White Paper

Social Media and the Data Management Platform

Discover the benefits of powering your social media marketing efforts with data.


Social Demand Generation

While just about every business is talking social these days, we know making it work for demand marketers is a tough nut to crack.

White Paper

The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

Forrester’s 75-criteria evaluation of lead-to-revenue automation platform vendors identified, researched, analyzed, and scored the most significant solution providers and detailed the findings.