DaaS—Data as a Service

Data as a Service (DaaS): Smart Data Makes Marketing Work
Smart Data Makes Marketing Work
Data Driven Business
Data Driven Business Data-Driven Marketing

Use data to connect to your customer across all of their touch points

Oracle Data Cloud aggregates, analyzes, and activates consumer data enabling marketers to connect to customers and prospects at all stages of the buying journey. Powered by Oracle ID Graph, Data as a Service (DaaS) lets you target the right consumers, personalize their experience, and measure the effectiveness of that engagement.


Better Data, Connected Data

The Oracle ID Graph Unifies Consumer Data

Oracle ID Graph helps marketers provide a holistic experience for consumers by connecting marketing experiences across all media and platform channels. Maximize your marketing spend by targeting only the consumers that matter most to your business. Accurately measure these engagements to optimize your campaign strategy.


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