Oracle Data Cloud aggregates, analyzes, and activates consumer data enabling marketers to connect to customers and prospects at all stages of the buying journey. Powered by Oracle ID Graph, Data as a Service (DaaS) lets you target the right consumers, personalize their experience, and measure the effectiveness of that engagement.
Oracle ID Graph helps marketers provide a holistic experience for consumers by connecting marketing experiences across all media and platform channels. Maximize your marketing spend by targeting only the consumers that matter most to your business. Accurately measure these engagements to optimize your campaign strategy.