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Oracle Advertising and Customer Experience (CX) customer stories

Learn how customers like you are using Oracle Advertising and CX to connect their advertising, marketing, sales, ecommerce, and customer service applications with ERP, supply chain, and HR on a unified cloud platform. By connecting all data and processes, you benefit from a single, dynamic view of each customer and can scale quickly, build customer loyalty, and make every customer interaction matter.

See all Oracle Advertising and CX customer successes

Featured customer successes

Bausch + Lomb India sees 360-degree customer view with Oracle CX
By using Oracle Service, Bausch + Lomb was able to expand its contact lens market in India while reducing acquisition costs by 80%.
Oracle CX
Oracle Service
Oracle Field Service
Industry:Life sciences
Location:India
Bosch Thermotechnology improves its service metrics with Oracle CX
Bosch Thermotechnology improves its service metrics by about 25% and builds on its reputation for trusted customer service—using Oracle Field Service.
Oracle CX
Oracle Field Service
Industry:Manufacturing
Location:United Kingdom
Broadcom manages soaring customer growth with Oracle CX
After major acquisitions, the semiconductor and software company turned to Oracle Sales, Oracle CPQ, and Oracle DataFox Data Management to manage a diverse customer mix.
Oracle CX
Oracle Sales
Industry:High technology
Location:United States
Brother Sales, Ltd. innovates call center with Oracle Service
Brother taps Oracle Service to accelerate customer support and to advance work style reform in its customer service call center.
Oracle CX
Oracle Service
Industry:Consumer goods
Location:Japan
Bruno Fritsch sells 60-plus cars online in three days with Oracle
The Chilean company deploys Oracle Commerce to let people not just research cars online but to buy them as well.
Oracle CX
Oracle Commerce
Industry:Automotive
Location:Chile
Cincinnati Bell boosts productivity with Oracle Field Service
The telecommunication company uses Oracle Field Service to increase service technicians’ efficiency and improve customer satisfaction.
Oracle CX
Oracle Service
Oracle Field Service
Industry:Communications
Location:United States
Criteo unlocks access to wider brand-safe inventory with Oracle
The global tech company provides a granular, global brand-safety solutions by using Oracle Contextual Intelligence.
Oracle CX
Industry:High technology
Location:France
Dow Jones’s B2B marketing team drives more revenue with Oracle
The business and financial news company depends on Oracle Eloqua Marketing Automation for its B2B marketing efforts.
Oracle CX
Oracle Marketing
Oracle Eloqua
Industry:High technology
Location:United States
Duracell charges Oracle Moat with boosting advertising impact
The global batteries manufacturer teams with Oracle Moat to access granular attention metrics for more accurate ad measurement and optimization.
Oracle Advertising
Oracle Moat
Industry:Industrial manufacturing
Location:United States
Etisalat protects their brand identity online with Oracle Moat (PDF)
Etisalat improves the overall effectiveness of their digital display and video advertising with Oracle Moat.
Oracle Advertising
Oracle Moat
Industry:Telecommunications
Location:United Arab Emirates
Hotwire sees a 30% lift in email engagement rates
Oracle Marketing Consulting helps the online travel agency use Oracle Responsys Campaign Management to make emails more personalized while reducing workloads.
Oracle Marketing
Oracle Marketing Consulting
Oracle Responsys
Industry:Travel and transportation
Location:United States
JetBlue increases email open rates with Oracle Marketing
Oracle Marketing Consulting helps the airline go from low engagement to effective marketing automation with multivariate email subject line testing.
Oracle CX
Oracle Marketing Consulting
Oracle Reponsys
Industry:Transportation
Location:United States
Lacework drives 3X revenue growth with Oracle DataFox
Lacework, which automates cloud security at scale for its customers, uses Oracle DataFox Data Management to accelerate revenue growth.
Oracle CX
Oracle DataFox
Industry:High technology
Location:United States
Mazda Motor Europe boosts campaign capabilities with Oracle
Mazda Motor Corporation synchronizes its marketing capabilities across all markets and streamlines campaign execution using Oracle’s marketing and CDP solutions.
Oracle CX
Oracle Eloqua
Oracle Unity
Industry:Automotive
Location:Germany
NCBA Bank provides personalized service using Oracle CX
NCBA modernizes customer experience to better attract and retain clients while also improving ROI with Oracle’s integrated marketing solutions.
Oracle CX
Oracle Responsys
Oracle Infinity
Industry:Financial services
Location:Kenya
NESCAFÉ brews up fresh leads with Oracle Eloqua Marketing Automation
NESCAFÉ Dolce Gusto uses Oracle’s marketing automation solution to reach, convert, and cross-sell to consumers worldwide.
Oracle CX
Oracle Marketing
Oracle Eloqua
Industry:Consumer goods
Location:Switzerland
Payoneer scales to deliver individual experiences on a global scale
With Oracle Service, Payoneer helps freelancers and small businesses send and receive money worldwide.
Oracle CX
Oracle Service
Oracle B2C Service
Industry:High technology
Location:United States
Pella enhances CX with Oracle Service
Pella improves the customer experience through single-view insights into service agents’ and technicians’ customer interactions.
Oracle CX
Oracle Service
Oracle Service Center
Industry:Industrial manufacturing
Location:United States
Razer gives gamers self-service with Oracle Digital Assistant
Leading lifestyle brand for gamers interacts with customers using chat and voice capabilities provided by Oracle Service and Digital Assistant.
Oracle CX
Oracle Service
Oracle Digital Assistant
Industry:Industrial manufacturing
Location:United States
Red Bull Racing Honda drives the fan experience with Oracle CX
Oracle Advertising and CX and Red Bull Racing Honda are teaming up to deliver unrivaled fan experiences and bring fans closer to the race through personalization and real-time engagement.
Oracle CX
Oracle Marketing
Industry:Automotive
Location:United Kingdom
Shoe Carnival reaches loyalty customers more effectively (PDF)
Shoe Carnival reaches more than 6 million Shoe Perks loyalty customers offline using Oracle ID Graph.
Oracle Advertising
Industry:Apparel
Location:United States
Brazil’s Stix creates a customer loyalty ecosystem with Oracle CX
Two leading retailers create and scale an ecosystem of loyalty programs with Oracle CX solutions.
Oracle CX
Oracle CrowdTwist
Oracle Responsys
Industry:Retail
Location:Brazil
Vertiv improves processes using Oracle Configure, Price, Quote (CPQ)
The IT infrastructure provider uses Oracle CX to improve the purchase experience on its way to become one of the world's most effective tech solution providers.
Oracle CX
Oracle Sales
Oracle CPQ
Industry:Industrial manufacturing
Location:United States
Vice Media deprograms keyword bias with Oracle Advertising
Vice Media worked with Oracle’s adtech suite of products to deprogram advertising keyword bias and ensure that quality journalism gets the exposure it deserves.
Oracle Advertising
Oracle Contextual Intelligence
Industry:Entertainment
Location:Canada