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Oracle Customer Success—Mutua Madrid Open

Mutua Madrid Open

Mutua Madrid Open Enriches the Spectator Experience with Oracle Cloud Platform


We implemented a chatbot, “MatchBot,” with Oracle Cloud Platform to reimagine the user experience. We have already seen that it is very well received so we are already thinking about the evolution and next cycle of improvements.

— Gerard Tsobanian, CEO, Mutua Madrid Open

Mutua Madrid Open Leads the Way in Innovation to Improve User Experience by Developing an AI-Equipped Chatbot with Oracle

Mutua Madrid Open is one of the newest elite tennis tournaments with its inaugural year taking place in 2002. Taking advantage of this youthful spirit, it strives year over year to be the most innovative competition on the circuit by seeking to use new technologies to provide a unique user experience for its spectators.

With this challenge in mind, it decided to become the first tournament to implement a chatbot developed with Oracle Cloud Platform to facilitate communication with tennis fans by providing live and constantly updated information about the event.

Mutua Madrid Open Hits an Ace with Chatbots

Business Challenge
  • Maintain its status as an innovative event as well as its forward-thinking approach to user experience
  • Provide the most up-to-date information to spectators on subjects such as players, results, access points, services, catering, and ticket sales
  • Implement a technological solution that would improve communication with spectators without risking interruptions to the service
  • Implemented an AI-based chatbot that not only improved its services but also showed its commitment to remain at the forefront of technology
  • Relied on Oracle Cloud Platform to develop a chatbot, “MatchBot,” which was specifically designed to keep fans informed with live and corroborated information and therefore improve the spectator experience
  • Collaborated with Oracle to provide a service free of glitches, knowing that the necessary expertise was always on hand to monitor and intervene and keeping the solution running smoothly


From the very beginning, I saw Oracle’s predisposition to take this project forward, so above all, the decision to count on Oracle was made after an evaluation of the human capital they could dedicate to making the project run efficiently. We were always comfortable knowing that we were in safe hands, thanks to their expertise and knowhow.

— Gerard Tsobanian, CEO, Mutua Madrid Open

About Mutua Madrid Open


Madrid, Spain
Mutua Madrid Open is a professional tennis tournament that has been held in Madrid since 2002. In 2009, it moved into its new facilities at La Caja Mágica (the Magic Box). It is the only Master 1000 and WTA Premier Mandatory in Europe and is celebrated for 10 days every May.

Oracle Solutions Used

Published:  Aug 21, 2018